9780986079313 - getting better with age: improving marketing in the age of aging von hubbell, peter (12 Ergebnisse)
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Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Hardcover
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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
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EUR 8,95
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Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes KönigreichPBShop.store UK
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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Hardcover. Zustand: Brand New. 224 pages. 8.50x5.50x0.75 inches. In Stock.
- Hardcover
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Zustand: New. pp. 224.
- Hardcover
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EUR 25,00
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Zustand: New. We live in the age of ageing - no other global trend will do more to impact public policy, health and human welfare. The world's Baby Boomers are marketing's most valuable generation and to exploit an opportunity this significant requires the smartest thinking from the marketing community. This book covers the late…st ideas and methods in marketing to the ageing consumer. Num Pages: 256 pages. BIC Classification: KC. . . 2015. Hardcover. . . . . Books ship from the US and Ireland.
- Hardcover
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Zustand: Very Good. NEW - dust jacket outer edges have minor scuffs, cover has light scratches, book content is in new unread condition.
- Hardcover
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Zustand: As New.
- Hardcover
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Zustand: New. People get happier as they get older this book shows marketers how to take advantage of that. Since Boomers believe that they re getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure t.
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Buch. Zustand: Neu. Neuware - Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space .and that is precisely the point of Getting Better With Age Improving… Marketing in the Age of Aging. Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five metaphorical case studies that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories get better with age. Finally, Hubbell offers readers 50 Ways to Get Better With Age a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of getting better with age and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age.
