Lid publishing inc (141 Ergebnisse)

Hardback. Zustand: Good. A small but powerful book that makes understanding business finance a breeze.

Paperback. Zustand: Very Good. The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions.…

Paperback. Zustand: Good. The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. …

Hardback. Zustand: Very Good. The Age of Aging will begin in 2014 as the last of the Baby Boomers turn 50. No other global trend will do more to impact the way we live, think, act and interact with brands for the next 20 years!The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity? a chance to propel their brands and businesses forward rapidly and on a global scale.The Old Rush establishes a parallel with the famous California Gold Rush of the mid-nineteenth century, and draws on the author?s own insights and observations from a 30-year career at the forefront of the advertising business. In this book, Peter Hubbell makes a strong case for why the nearly 80 million Baby Boomers are Marketing?s Most Valuable GenerationTM and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success.The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: Decisiveness, agility, creativity and perseverance will be the skills needed to thrive with the aging consumer.…

Hardcover. Zustand: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. Simple, no-nonsense tools to improve your public speaking skills.

Hardback. Zustand: Good. Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.…

Hardback. Zustand: Very Good. Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.…

Hardback. Zustand: Good. In the new millennium, business collaboration is the name of the game. Gone are the days when a singular company that housed all its value creating activities under one roof could succeed. The fact is that companies of all sizes now focus on their core competencies and work with a global network of strategic suppliers and partners to bring products and services consistently to market. The mission of this book is to improve the success rate of business alliances by providing the first-ever how-to guide for building successful business collaborations. EnablingCollaboration offers companies a practical, accessible approach to building real-world business partnerships that marry effective and innovative group leadership practices with a process for building a successful alliance. The methods described can be applied no matter the industry or the size of the partnering organizations. This book is essential for any corporate innovator who is interested in driving tremendous value and success for themselves and their companies in this new world of global business alliances.".…

Hardback. Zustand: Good. This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.…

Paperback. Zustand: Good. A book that looks back at the first manned mission to land on the moon, and forwards to mankind's future in space.

Paperback. Zustand: Very Good. A book that looks back at the first manned mission to land on the moon, and forwards to mankind's future in space.

Paperback. Zustand: Very Good. In today's business world, business organizations experience unprecedented levels of disruption and can only expect the unexpected While they must perform in a VUCA world (one characterized by volatility, uncertainty, complexity, and ambiguity), their ability to ODA (observe, orient, decide, and act) is no longer enough to survive and thrive amidst disorder While agility is quintessential for adapting in this new reality, antifragility is quintessential for evolving in this new reality Conclusively, business organizations must embrace this new reality and emerge stronger In The Antifragility Edge: Antifragility in Practice, Si Alhir demystifies antifragility, explores how antifragility may be operationalized or put into practice by business organizations (at the individual, collective, and enterprise level), and offers an actionable roadmap for how business organizations can achieve greater antifragility.…

Hardback. Zustand: Very Good. Using the principles of psychology to manage employees and teams for better performance.

Hardback. Zustand: New. Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen. …

Hardback. Zustand: New. Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen. …

Paperback. Zustand: New. "That's one small step for (a) man, one giant leap for mankind," were the words spoken by astronaut Neil Armstrong as he stepped off the Apollo 11. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centers.2019 will be the 50th anniversary of Apollo 11 - a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author's account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars.…

Hardback. Zustand: New. This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.…

Paperback. Zustand: New. "That's one small step for (a) man, one giant leap for mankind," were the words spoken by astronaut Neil Armstrong as he stepped off the Apollo 11. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centers.2019 will be the 50th anniversary of Apollo 11 - a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author's account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars.…

Hardback. Zustand: New.

Paperback. Zustand: New. In today's business world, business organizations experience unprecedented levels of disruption and can only expect the unexpected! While they must perform in a VUCA world (one characterized by volatility, uncertainty, complexity, and ambiguity), their ability to OODA (observe, orient, decide, and act) is no longer enough to survive and thrive amidst disorder! While agility is quintessential for adapting in this new reality, antifragility is quintessential for evolving in this new reality! Conclusively, business organizations must embrace this new reality and emerge stronger! In "The Antifragility Edge: Antifragility in Practice," Si Alhir demystifies antifragility, explores how antifragility may be operationalized or put into practice by business organizations (at the individual, collective, and enterprise level), and offers an actionable roadmap for how business organizations can achieve greater antifragility.…

Hardback. Zustand: Very Good. Peter Drucker is known worldwide as The Father of Modern Management. But he was also the world s most famous and successful independent consultant. The methods developed by Drucker remain highly relevant and continue to be used in today s organizations. This book, written by Drucker s first executive PhD graduate of the program he developed, is the first book to reveal in detail Drucker s methods and ideas as a consultant.Jack Welch noted that his success at GE was based on Drucker s consulting advice. Bill Bartmann became the 25th wealthiest man in America at one point. He, too, credits Drucker s advice in helping with his success. This book is an encyclopedia of Drucker s consulting approaches and how and when to apply them. Any consultant will find this book invaluable. However, executives and managers will also gain new insight into Drucker s thinking and methods, and why they continue to have such tremendous influence over today s organizations. …

Hardcover. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 5-6 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 5-6 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Hardcover. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 5-6 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback. Zustand: New. The premise behind Interview Strategy is that we are all CEOs of our own personal companies. Offering direct advice on how to face stressful interviews the book will unveil techniques of preparation that will give anyone who reads it a real reason to be confident. Using questions and answer exercises, Finucan prepares the interviewer for the verbal exam they will face while also offering insight into career direction. The book goes beyond interview preparation: the material encourages a transformational philosophy in career promotion and explores our responsibilities in the search for our potential. This work will challenge previously held beliefs about acceptable interview ideas that limit transferability into new industries.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.