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Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods) - Hardcover
Inhaltsangabe
Book by Lavrakas Paul J
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Reseña del editor
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.
Biografía del autor
Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.
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- VerlagSAGE Publications, Inc
- Erscheinungsdatum1993
- ISBN 10 0803953062
- ISBN 13 9780803953062
- EinbandTapa dura
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten192
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Telephone Survey Methods: Sampling, Selection, and Supervision
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Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-593-706
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