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Telephone Survey Methods: Sampling, Selection and Supervision (Applied Social Research Methods) - Hardcover
Inhaltsangabe
Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.
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Über die Autorin bzw. den Autor
Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.
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Telephone Survey Methods : Sampling, Selection and Supervision
Verlag:
SAGE Publications, Incorporated, 1987
ISBN 10: 0803926340
ISBN 13: 9780803926349
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 3500095-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Telephone Survey Methods : Sampling, Selection and Supervision
Verlag:
SAGE Publications, Incorporated, 1987
ISBN 10: 0803926340
ISBN 13: 9780803926349
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 12160412-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Telephone Survey Methods : Sampling, Selection and Supervision
Verlag:
SAGE Publications, Incorporated, 1987
ISBN 10: 0803926340
ISBN 13: 9780803926349
Gebraucht
Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 3500095-6
Anzahl: 1 verfügbar