Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods) - Softcover

Lavrakas, Paul J.

 
9780803926356: Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods)
Softcover
ISBN 10: 0803926359 ISBN 13: 9780803926356
Verlag: SAGE Publications Inc, 1987

Inhaltsangabe

Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Inc
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0803926359
ISBN 13 
9780803926356
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
160
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780803953079: Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods Series, Band 7)

Vorgestellte Ausgabe

ISBN 10:  0803953070 ISBN 13:  9780803953079
Verlag: SAGE Publications, Inc, 1993
Softcover