Inhaltsangabe
The central theme of the sixth edition is meeting and exceeding customer expectations by integrating a customer first theme into each of the basic management concepts. It also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.
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Reseña del editor
The central theme of the sixth edition is meeting and exceeding customer expectations by integrating a customer first theme into each of the basic management concepts. The new edition also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.
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