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Menu: Pricing & Strategy, 4th Edition: Pricing and Strategy (Hospitality, Travel & Tourism) - Softcover
Inhaltsangabe
Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms
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Über die Autorin bzw. den Autor
Jack E. Miller, FMP, is Professor Emeritus and past chair of the Hotel, Restaurant, Chef's Apprentice, and Tourism Program, St. Louis Community College. Miller is also coauthor of Basic Food and Beverage Cost Control.
David V. Pavesic, Ph.D., FMP, is Senior Professor in the School of Hospitality Administration in the Robinson College of Business at Georgia State University. He is an author and consultant to the industry in the area of operations, cost controls, menu design and menu analysis.
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Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry?s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms
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Menu: Pricing and Strategy
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.28. Artikel-Nr. G0471287474I4N00
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Menu: Pricing and Strategy
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.28. Artikel-Nr. G0471287474I4N00
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Menu : Pricing and Strategy
Verlag:
Wiley & Sons, Incorporated, John, 1996
ISBN 10: 0471287474
ISBN 13: 9780471287476
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Softcover
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Zustand: Good. 4 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP77649988
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Menu : Pricing and Strategy
Verlag:
Wiley & Sons, Incorporated, John, 1996
ISBN 10: 0471287474
ISBN 13: 9780471287476
Gebraucht
Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. 4 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP82085714
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Menu: Pricing and Strategy
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Menu
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Zustand: New. Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool.Now in its fourth edition, this popular guide to designing and p. Artikel-Nr. 446915699
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Menu: Pricing & Strategy (Hospitality, Travel & Tourism)
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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Paperback. Zustand: Brand New. 4th edition. 240 pages. 11.25x8.75x0.75 inches. In Stock. Artikel-Nr. x-0471287474
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Menu : Pricing & Strategy
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Taschenbuch. Zustand: Neu. Neuware - Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms. Artikel-Nr. 9780471287476
Anzahl: 2 verfügbar