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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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- VerlagPEARSON UNIVERSIDAD
- Erscheinungsdatum1997
- ISBN 10 0132613638
- ISBN 13 9780132613637
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten832
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Marketing Management: Analysis, Planning and Control
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001264758
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Marketing Management: Analysis, Planning and Control
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Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR001196729
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Marketing Management: Analysis, Planning and Control
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Marketing Management : Analysis, Planning, Implementation and Control
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
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Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL4288072
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Marketing Management: Analysis, Planning and Control
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Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. wbs7753212981
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Verlag:
Pearson Education (US) 01/08/1996, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780132613637
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Marketing Management: Analysis, Planning and Control
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780132613637. Artikel-Nr. 9611073
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Marketing Management: Analysis, Planning and Control
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780132613637. Artikel-Nr. 9611074
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