Marketing Management: Analysis, Planning, Implementation and Control - Softcover

Kotler, Philip

 
9780130980052: Marketing Management: Analysis, Planning, Implementation and Control

Inhaltsangabe

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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