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Inhaltsangabe
This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and middlemen businesses, and low-tech and high-tech industries. Boxed exhibits in the texts have been classified and colour-coded into four groups - strategies, marketing concepts and tools, marketing environment and trends, and companies and industries. The book also includes material on local marketing, category management, total quality improvement programmes, trade shows, and building a marketing culture. There are statistics and analyses of new trends and developments in the environment, a discussion of strategic marketing, a description of developments in marketing planning, organization, implementation and control. The growing use of computers, telecommunications and other new technologies in improving marketing planning and performance is also covered.
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Reseña del editor
This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and middlemen businesses, and low-tech and high-tech industries. Boxed exhibits in the texts have been classified and colour-coded into four groups - strategies, marketing concepts and tools, marketing environment and trends, and companies and industries. The book also includes material on local marketing, category management, total quality improvement programmes, trade shows, and building a marketing culture. There are statistics and analyses of new trends and developments in the environment, a discussion of strategic marketing, a description of developments in marketing planning, organization, implementation and control. The growing use of computers, telecommunications and other new technologies in improving marketing planning and performance is also covered.
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- VerlagPrentice-Hall
- Erscheinungsdatum1991
- ISBN 10 0135634792
- ISBN 13 9780135634790
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten816
- Kontakt zum HerstellerNicht verfügbar
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Marketing Management: Analysis, Planning, Implementation and Control
Anbieter: Studibuch, Stuttgart, Deutschland
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Gut. 816 Seiten; 9780135634790.3 Gewicht in Gramm: 3. Artikel-Nr. 766016
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Marketing Management
Verlag:
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
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Softcover
Anbieter: Hamelyn, Madrid, M, Spanien
Verkäuferbewertung 4 von 5 Sternen
Zustand: Muy bueno. : Este libro, 'Marketing Management: Analysis, Planning, Implementation and Control', es una guía completa sobre la gestión de marketing. Escrito por Philip Kotler, se centra en las decisiones que los gerentes de marketing y la alta dirección enfrentan para armonizar los objetivos y recursos de la organización con las necesidades y oportunidades del mercado. El libro aplica el pensamiento de marketing a productos y servicios, mercados de consumo e industriales. Esta edición, la séptima, presenta una organización optimizada del contenido, material actualizado y nuevos ejemplos que reflejan los últimos desarrollos del mercado. EAN: 9780135634790 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Prentice-Hall Idioma: en Páginas: 816 Formato: tapa blanda. Artikel-Nr. Happ-2023-12-01-758a80c1
Anzahl: 1 verfügbar
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Marketing Management: Analysis, Planning, Implementation and Control
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Artikel-Nr. 9563598
Anzahl: 1 verfügbar
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Marketing Management: Analysis, Planning, Implementation and Control
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Artikel-Nr. 9556661
Anzahl: 1 verfügbar
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Marketing Management : Analysis, Planning, Implementation, and Control
Verlag:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Gebraucht
Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 7th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP9396097
Anzahl: 1 verfügbar
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Marketing Management: Analysis, Planning, Implementation and Control
Verlag:
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR001334850
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Management: Analysis, Planning, Implementation and Control
Verlag:
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR004811099
Anzahl: 3 verfügbar
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Marketing Management: Analysis, Planning, Implementation and Control
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. wbs3960006566
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Marketing Management : Analysis, Planning, Implementation, and Control
Verlag:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 7th. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 18083478-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Management : Analysis, Planning, Implementation, and Control
Verlag:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 7th. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP9396097
Anzahl: 1 verfügbar