Titel: The Behavioral Advantage : What the Smartest, Most Successful Companies Do Differently to Win in the B2b Arena
Verlag: AMACOM
Ver�ffentlichungsdatum: 2004
Sprache: Englisch
ISBN-10: 0814472257
ISBN-13: 9780814472255
Bindung: Hardcover
Ausgabe: 1st.
Zustand: Very Good

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The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

�ber die Autorin bzw. den Autor

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

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