The Behavioral Advantage - What the Smartest, Most Successful Companies: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena - Hardcover

Inhaltsangabe

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

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