wiley okt 2017 (77 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Beauty today is a paradox. The cult of beauty is ubiquitous but it has lost its transcendence and become little more than an aspect of consumerism, the aesthetic dimension of capitalism. The sublime and unsettling aspects of beauty have given way to corporeal pleasures and 'likes', resulting in a kind of 'pornography' of beauty.In this book, cultural theorist Byung-Chul Han reinvigorates aesthetic theory for our digital age. He interrogates our preoccupation with all things slick and smooth, from Jeff Koon's sculptures and the iPhone to Brazilian waxing. Reaching far deeper than our superficial reactions to viral videos and memes, Han reclaims beauty, showing how it manifests itself as truth, temptation and even disaster.This wide-ranging and profound exploration of beauty, encompassing ethical and political considerations as well as aesthetic, will appeal to all those interested in cultural and aesthetic theory, philosophy and digital media.

Taschenbuch. Zustand: Neu. Neuware - EXPAND YOUR NETWORK, ENGAGE WITH YOUR CUSTOMERS AND GROW YOUR BUSINESS.

Taschenbuch. Zustand: Neu. Neuware - Proven principles for sustainable success, with new leadership insightPEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he'd developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author's foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships--with employees, customers, and investors--and this message has resonated with every kind of leader and company including some of the world's best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author's own at Airbnb, and exclusive PEAK leadership practices that will take you--and your company's performance--to new heights.Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had.\* Understand how Maslow's hierarchy makes for winning business practices\* Learn how PEAK drove some of today's top businesses to success\* Help employees reach their full potential--and beyond\* Transform the customer experience and keep investors happyThe PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better--and PEAK gives you a roadmap to the next level.

Taschenbuch. Zustand: Neu. Neuware - For the newest edition, laws, dates and resources will be updated, new policies will be discussed, in relation to social security. Since its inception in 1937, workers across the United States have set aside a portion of their wages to fund the Social Security Administration. For many, Social Security forms the foundation for their retirement funds, yet few fully understand the purpose and impact of this important U.S. Institution. Social Security For Dummies provides readers with the information they need to take charge and successfully navigate the U.S. Social Security Administration.Vital updates include:\* Review against Social Security's website, which has changed a lot.\* Significant rule change involving spousal filing.\* Update discussion to marital filing strategies (as well as other references to this in the book) due to new restrictions on file and suspend.\* A fresh look at available Social Security calculators\* How Social Security benefits are funded and distributed\* Social Security options: Retirement, Survivor, and Disability and how to qualify\* Deciding when to begin accepting Social Security benefits\* Signing up, receiving checks, and understanding statements\* Challenges and considerations for special circumstances (i.e. divorce or death of beneficiary)\* Pointers for determining who to call for help, minimizing frustration, and getting the results.

Taschenbuch. Zustand: Neu. Neuware - 'Top Ten Business Books For 2017' - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization--in any industry--in every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers.Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds--both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's 'Best Companies to Work For' and 'Most Admired' lists every year since those surveys have been taken.With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's tech-savvy, time-crunched customers who demand a convenient, seamless, painless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer--and your organization must do the same, if it wants to adapt.The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences.'The single most important reason we try to provide great service is this: It enables us to sell more,' says co-president Blake Nordstrom, great-grandson of the founder. 'The best way for our company to achieve results is to do what's best for the customer.'In this book, readers will find:\* Suggestions for becoming the Nordstrom of your industry\* The ten values that define a customer-driven culture\* Lessons for providing superior service and experience across all channels.

Taschenbuch. Zustand: Neu. Neuware - The go-to guide to getting started with the BBC micro:bit and exploring all of its amazing capabilities.The BBC micro:bit is a pocket-sized electronic development platform built with education in mind. It was developed by the BBC in partnership with major tech companies, communities, and educational organizations to provide kids with a fun, easy, inexpensive way to develop their digital skills. With it, kids (and grownups) can learn basic programming and coding while having fun making virtual pets, developing games, and a whole lot more.Written by internationally bestselling tech author Gareth Halfacree and endorsed by the Micro:bit Foundation, The Official BBC micro:bit User Guide contains what you need to know to get up and running fast with the BBC micro:bit. Learn everything from taking your first steps with the BBC micro:bit to writing your own programs. You'll also learn how to expand its capabilities with add-ons through easy-to-follow, step-by-step instructions.\* Set up your BBC micro:bit and develop your digital skills\* Write code in JavaScript Blocks, JavaScript, and Python\* Discover the BBC micro:bit's built-in sensors\* Connect the BBC micro:bit to a Raspberry Pi to extend its capabilities\* Build your own circuits and create hardwareThe Official BBC micro:bit User Guide is your go-to source for learning all the secrets of the BBC micro:bit. Whether you're just beginning or have some experience, this book allows you to dive right in and experience everything the BBC micro:bit has to offer.

Buch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - In this important book, Niklas Luhmann uses his powers as an analyst of the social system to examine two of the most important concepts which hold that system together and allow it to evolve: trust and power. He criticises those theoretical accounts whose roots lie in what he refers to as ideologies - accounts which use implicit beliefs in particular conceptions of human nature to explain and predict social action in a one-dimensional way. Theories of rational choice and moralistic explanations are taken to task, as are the theories of both Marx and Habermas. Luhmann's unique scientific sociology underpins every page and enables him to highlight the potential shortcomings of these narrative approaches. Underlying this approach is the idea that ideologically-based social theory, whether critical or conservative, is unable to do justice to the complexities existing within the parameters of social systems, individuals, and the interactions between them. He aims to show instead how only a painstaking systems analysis can capture these intricacies. Although written over 40 years ago, Luhmann's complex vision of the operations of trust and power provides a wealth of insights of considerable value to scholars and students grappling with contemporary social and economic problems. The editors' introduction to this new edition and the significant revisions they have made to the translation will help to reveal the richness and clarity of this vision and its relevance to the ways that trust and power operate in today's society.

Taschenbuch. Zustand: Neu. Neuware - The book real estate agents don't want you to read.

Buch. Zustand: Neu. Neuware - The Circle Blueprint is a book about thriving. As the authors explain, thriving is unrelated to material success. Of course we need money to support our lives, but excess wealth does not add to life satisfaction. Security, peace, and success are not tied to increased financial wealth. The Circle Blueprint reveals how to make your life shine, to thrive, to live a life of purpose and meaning. It is your right to wake up every day saying: 'Wow, my life is amazing.' Discover what it takes to radiate joy, power, and peace every moment of every day for the rest of your life. It is your right to thrive.

Taschenbuch. Zustand: Neu. Neuware - 'Alcibiades attempted to seduce Socrates, he wanted to make him, and in the most openly avowed way possible, into someone instrumental and subordinate to what To the object of Alcibiades' desire - ágalma, the good object.I would go even further. How can we analysts fail to recognize what is involved He says quite clearly: Socrates has the good object in his stomach. Here Socrates is nothing but the envelope in which the object of desire is found.It is in order to clearly emphasize that he is nothing but this envelope that Alcibiades tries to show that Socrates is desire's serf in his relations with Alcibiades, that Socrates is enslaved to Alcibiades by his desire. Although Alcibiades was aware that Socrates desired him, he wanted to see Socrates' desire manifest itself in a sign, in order to know that the other - the object, ágalma - was at his mercy.Now, it is precisely because he failed in this undertaking that Alcibiades disgraces himself, and makes of his confession something that is so affectively laden. The daemon of Aidós, Shame, about which I spoke to you before in this context, is what intervenes here. This is what is violated here. The most shocking secret is unveiled before everyone; the ultimate mainspring of desire, which in love relations must always be more or less dissimulated, is revealed - its aim is the fall of the Other, A, into the other, a.'Jacques Lacan.

Taschenbuch. Zustand: Neu. Neuware - Learn to:

Buch. Zustand: Neu. Neuware - It takes a bold approach to leadership to thrive in the era of disruptionThe Growth Mindset provides a roadmap to the future for financial professionals. While the FinTech revolution is changing the wealth management industry, there is one thing that technology cannot offer--the human component of advisory services. Your client can pull numbers out of a computer, but they come to you for analysis, perspective, and interpretation based on your understanding of their goals and your years of expertise. Great leadership forms strong relationships and allows you to quickly adapt the best strategies to grow assets and revenues. It understands this dynamic, understands the alignment of company culture, and realizes that the metrics for 'top talent' are shifting. This book offers new perspective and expert insight for wealth management professionals looking to distinguish themselves from the competition. The focus is on being client centric and solution driven.Disruption is now the new normal, and successful leaders must be able to adapt quickly and operate with an eye toward growth. Here, you'll find expert analysis of wealth management's future, and clear guidelines for leaders who want to thrive amidst the constantly-shifting financial services landscape.\* Master the fundamental elements of wealth management\* Shift to a growth mindset and deal successfully with change\* Attract, develop, and retain the top talent to grow your business\* Offer a unique value proposition to better serve high net worth clientsThe wealth management industry is facing its greatest challenge to date, and whether your business fails, survives, or thrives depends on leadership. You simply cannot rely on old methods to win a brand new battle. It's time for a change in strategy, methods, processes, and approaches--are you flexible enough to bend without breaking The Growth Mindset lights the way forward, with the leadership skills that are quickly becoming essential in the new era of wealth management.

Taschenbuch. Zustand: Neu. Neuware - Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.\* Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)\* Tips on using data to predict customer purchasing behavior based on past performance\* Using customer data and marketing analytics to predict when customers will purchase certain items\* Information on how data collected can help with merchandise planning\* Breaking down customers into segments for easier market targeting\* Building a 360 degree view of a customer baseData Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

Taschenbuch. Zustand: Neu. Neuware - Be the speaker they follow with breakthrough innovative presentationsInnovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the latest presentation design methods that make you a speaker who gets audiences committed and acting upon your requests. This resource delves into desktop publishing skills, online presentations, analyzing your audience, and delivers fresh, new tips, tricks, and techniques that help you present with confidence and raw power.Focused and innovative presentations are an essential part of doing business, and most importantly, getting business. Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever. Globally, an estimated 350 PowerPoint presentations are given every second. When it's your turn, you need to go high above and far beyond to stand out from the pack, and Innovative Presentations For Dummies provides a winning game plan. The book includes extensive advice on the visual aspect of presentations and, more importantly, it teaches you how to analyze your audience and speak directly to them. A personalized approach combined with stunning visuals and full sensory engagement makes for a winning presentation.\* Learn how to be an innovative, not just 'effective' presenter in any situation\* Understand how to read and cater to specific audiences\* Create captivating visual materials using technology and props\* Creative customize presentations to best communicate with audiencesMore and more employees are being called upon to make presentations, with or without prior training. With step-by-step instruction, vivid examples and ideas and a 360-degree approach to presentations, Innovative Presentations For Dummies will help to drastically improve your presentation outcomes as never before.

Buch. Zustand: Neu. Neuware - Wisdom that's been inspiring, motivating, and guiding teachers for two decadesThe Courage to Teach speaks to the joys and pains that teachers of every sort know well. Over the last 20 years, the book has helped countless educators reignite their passion, redirect their practice, and deal with the many pressures that accompany their vital work.Enriched by a new Foreword from Diana Chapman Walsh, the book builds on a simple premise: good teaching can never be reduced to technique. Good teaching comes from the identity and integrity of the teacher, that core of self where intellect, emotion, and spirit converge--enabling 'live encounters' between teachers, students, and subjects that are the key to deep and lasting learning. Good teachers love learners, learning, and the teaching life in a way that builds trust with students and colleagues, animates their daily practice, and keeps them coming back tomorrow.\* Reclaim your own vision and purpose against the threat of burn-out\* Understand why good teaching cannot be reduced to technique alone\* Explore and practice the relational traits that good teachers have in common\* Learn how to forge learning connections with your students and 'teach across the gap'Whether used for personal study, book club exploration, or professional development, The Courage to Teach is rich with time-honored wisdom, and contemporary clarity about the ancient arts of teaching and learning.

Buch. Zustand: Neu. Neuware - UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure.UnBranding is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app.We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind.Some topics will include:\* Growing and maintaining your brand voice through the noise\* How to focus on the right tools for your business, for the right reasons\* Maintaining trust, consistency and connection through customer service and community\* The most important question to ask yourself before innovation\* The importance of personal branding in the digital age\* How to successful navigate feedback and reviewsIt's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

Buch. Zustand: Neu. Neuware - The all-encompassing framework for achieving the life of your dreamsIt All Matters presents a framework for the rest of your life. What are those dreams you would only dare to dream if there was no possibility of failure How can you live a life of real intention and purpose instead of duty and obligation This book answers these questions and more. Everyone has the capacity to author their own destiny; it's not our circumstances that shape our lives, it's our response to those circumstances that either propels us to great heights or keeps us stuck in the mud. Here, author Paul Cummings shares one of the most comprehensive goal setting systems ever put into print. Based on the key U.B.U. process--Understand who you are, Be true to yourself, and always be Unique--this framework gives you the power to transform your life. Through a fast-moving series of engaging stories, you'll learn how to question yourself to greatness as you begin to think in bigger and more positive terms.Professionals from across the globe have implemented this framework to achieve what they truly wanted out of life--isn't it your turn This enlightening guide teaches you the revolutionary strategies that can help you make big things happen.\* Dig deep to find your real dreams, and set a plan to achieve them\* Discover the core principles the form the foundation for success\* Learn the art of self-questioning as a motivational tool\* Implement a comprehensive, proven system for getting what you wantYou are one great question away from everything you ardently desire at all times. Are you ready to take the leap It All Matters shifts your perspective to let you see the shining path ahead.

Buch. Zustand: Neu. Neuware - Data is your most valuable leadership asset--here's how to use itThe Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company's thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book's predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization.HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must:\* Understand essential data science principles and corporate analytics models\* Identify and execute effective data analytics initiatives\* Boost HR and company productivity and performance with metrics that matter\* Shape an analytics-centric culture that generates data driven leadersMost organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.

Buch. Zustand: Neu. Neuware - Smart financial decisions boost more than your bottom line--they'll make you healthier and happier too!Are you one of the 90% of people who are stressed about money If so, you know it can take its toll on every part of your life. Financial health, physical health and happiness are profoundly interconnected. It's almost impossible to enjoy any one of these without the help of the other two. The authors describe this phenomenon as the intersection of money, health, and happiness.Leveraging Your Financial Intelligence will teach you a powerful values-based approach to achieving your most important life goals. As you take steps to improve your financial well-being, you'll discover that leveraging your financial intelligence will also fuel your physical and emotional well-being.Backed by the latest research findings in neuroscience, psychology, health, and cultural anthropology, the authors' invaluable advice focuses on the practical actions you can take to improve not just your finances, but your overall life satisfaction.You'll be inspired by meeting people from all walks of life who have leveraged their financial intelligence to build financial security, promote fitness and health, and increase their daily sense of happiness.Proven recommendations from the authors' work with countless clients, along with worksheets, self-assessments, and other tools will help you apply the book's concepts to enhance your own financial, physical and emotional health.Use the strategies presented in this book to leverage your financial intelligence in a way that's tailored to your individual circumstances and allows you to create your own extraordinary intersection of money, health, and happiness.

Taschenbuch. Zustand: Neu. Neuware - Shoot like a pro with your Nikon D7500.

Taschenbuch. Zustand: Neu. Neuware - Formulas, fractions, and factoring got you down Master the fundamentals of operations, equations, exponents, and more to score higher in Algebra I!

Taschenbuch. Zustand: Neu. Neuware - The author uses decades of experience and interviews with experts in precision medicine to explain past, present, and future of precision medicine. She reviews the full continuum of personalizing precision medicine, including diagnostics, therapeutics, big data, supportive care, regulation, and reimbursement and innovation in precision medicine worldwide.\* Combines a unique cross section of history, current technologies, and future directions for how precision medicine has and will affect people worldwide\* Reviews precision medicine around the world, including the US, China, Japan, the Middle East, India, Europe, and Latin America\* Discusses a number of diseases areas - cancer, cardiovascular, neurodegenerative, infectious disease, pain, immunology, rare diseases\* Includes information and quotes from over 100 interviews with key industry experts in biotech, pharma, informatics, diagnostics, health providers, advocacy groups, and more.\* Includes stories illustrating current issues and future promises in precision medicine for a human touch.

Taschenbuch. Zustand: Neu. Neuware - Management accounting has been the basic toolbox in business administration for decades. Today it is an integral part of all curricula in business education and no student can afford not to be familiar with its basic concepts and instruments. At the same time, business in general, and management accounting in particular, is becoming more and more international. English clearly has evolved as the 'lingua franca' of international business. Academics, students as well as practitioners exchange their views and ideas, discuss concepts and communicate with each other in English. This is certainly also true for management accounting and control.Management Accounting is becoming more and more international. Management Accounting and Control is a new textbook in English covering concepts and instruments of management accounting at an introductory level (primarily at the Bachelor level, but also suited for general management and MBA courses due to a strong focus on practical relevance). This textbook covers all topics that are relevant in management accounting in business organizations that are typically covered in German and Central European Bachelor courses on management accounting and control.After a general introduction to the field of management accounting and control the book discusses cost management as an extension of cost accounting. Typical cost management instruments such as target costing, life cycle costing and process-based costing approaches are explained in detail. Differences between Anglo-American activity-based costing (ABC) and German process-based costing are highlighted. The book then turns to an extensive discussion of planning and budgeting tasks in management accounting with a strong focus on the practical application of the topic such as developing a budget in practice. Another chapter is dedicated to a comparison of traditional budgeting with modern /alternative budgeting approaches.A major part of the book is dedicated to the broad area of performance management. The relevance of financial statement information for performance management purposes is discussed in detail. In addition, the most widely spread financial performance indicators are illustrated using real-world examples. The book also includes detailed content on value-based management control concepts. In a consecutive chapter, performance measurement is linked with strategy while extensively discussing the Balanced Scorecard as a key tool in strategic performance management.The remaining parts of the book deal with management reporting as one of the main operative tasks in management accounting practice. The book closes with insight into new fields and developments that currently influence management accounting practices and research and promise to play an increasingly important role in the future.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Understanding the Pentateuch as a Scripture is a unique account of the first five books of the Bible, describing how Jews and Christians ritualize the Pentateuch as a scripture by interpreting it, by performing its text and contents, and by venerating the physical scroll and book.

Buch. Zustand: Neu. Neuware - A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist--but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms--where does that leave you How can marketers use the latest data science developments to their advantage This book walks you through the 'need-to-know' aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:\* Speak intelligently about Artificial Intelligence and its advantages in marketing\* Understand how marketers without a Data Science degree can make use of machine learning technology\* Collaborate with data scientists as a subject matter expert to help develop focused-use applications\* Help your company gain a competitive advantage by leveraging leading-edge technology in marketingMarketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies--and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Taschenbuch. Zustand: Neu. Neuware - New edition of a distinctive guide to clinical supervision, for all who work in the mental health fieldEvidence-Based CBT Supervision offers an evidence-based perspective of particular interest to CBT supervisors working within mental health. It integrates the author's extensive professional experience with relevant theories, empirical knowledge derived from the latest research, and guidance from other leaders in the field. First published as Evidence-Based Clinical Supervision, the Second Edition puts the emphasis more firmly on a cognitive-behavioral approach, clarifying as never before a CBT orientation to the subject. It also incorporates more information on the restorative function of supervision (supporting supervisors emotionally), and draws on findings and methods for developing professional expertise.Founded on the author's long-term involvement in painstaking programmatic research, this book offers an original, scholarly, systematic, and constructive guide for fostering evidence-based supervision in mental health care. It features a manual with video demonstrations and supervision guidelines, and includes many useful ideas and recommendations for all those involved in supervision, not just trainers and supervisors. The author also spells out how the evidence base informs his companion book, the more practical and training-focused Manual for Evidence-Based CBT Supervision (Milne & Reiser, 2017).Bringing applied science to supervision, Evidence-Based CBT Supervision offers an expert's guide to the critical business of making clinical supervision work within modern mental health services.

Buch. Zustand: Neu. Neuware - Maximize profit and optimize decisions with advanced business analyticsProfit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics.Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business.\* Reinforce basic analytics to maximize profits\* Adopt the tools and techniques of successful integration\* Implement more advanced analytics with a value-centric approach\* Fine-tune analytical information to optimize business decisionsBoth data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

Taschenbuch. Zustand: Neu. Neuware - Occupational Therapy and Stroke guides newly qualified occupational therapists (and those new to the field of stroke management) through the complexities of treating people following stroke. It encourages and assists therapists to use their skills in problem solving, building on techniques taught and observed as an undergraduate.