UnBranding: 100 Branding Lessons for the Age of Disruption - Hardcover

Über die Autorin bzw. den Autor

SCOTT and ALISON STRATTEN are cohosts of not only The UnPodcast, but five children, two dogs and two cats. This is their fifth bestselling book together, which represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like Walmart, 3M, Microsoft, PepsiCo and others have been brave enough to want their advice. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home.

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Totally UnReal Endorsements from People Who Should Have Read UnBranding

"Emissions? We don't need no stinking emissions."
—Head of Customer Relations for a global car company

"Hang on guys, I've got it. What if a celebrity solved the world's problems with a soda? There's no way that could go wrong!"
—Brand Relations Manager for a popular soda brand

"No one will notice how bad the event is, if our Instagram is AMAZING."
—Social Media Manager for a millennial music festival

"Let's just change our logo, that will solve all our problems."
—Director of Brand Identity for a ride sharing app

"They say airline branding can get no worse—hold my beer."
—VP of Customer Service for a major airline

Aus dem Klappentext

If you've heard Scott and Alison Stratten speak, read any of their bestselling books, or listened to their UnPodcast, you know they belong to an elite class of innovators worldwide. If this is your first experience with Scott and Alison, welcome to the UnSide of marketing. With their preceding reputations as leaders in the disruptive age, you might assume UnBranding is all about the fresh and innovative. Actually, it's about what businesses can't afford to forget about in the pursuit of progress.

UnBranding: 100 Branding Lessons for the Age of Disruption is an actionable love letter to the cornerstones of good business practices, and the many ways innovation can refresh and enhance those time-tested traits, rather than gloss over them. Business today is done fast, it's far reaching, and we operate, create, connect, and market like never before. Unlimited data on who we hire, how we manage, and the response of our customers continues to transform traditional business relationships and break new ground for products and services. The symptom of all this progress is called "the next big thing," and a majority of businesses suffer from it.

This valuable new resource is your remedy to getting drowned out in the commotion by clearly illustrating the secrets to:

• Holding onto customers through a rapidly changing marketplace
• Creating highly valued comfort, convenience, and chemistry for your customers
• Moving forward only on the innovations your customers are interested in
• And much more

There isn't an app to fix poor customer service, inferior products, and a bad brand reputation. Fortunately, this highly practical guidebook can offer solutions. With the same entertaining style and revealing delivery that has attracted worldwide audiences and the most recognizable global brands, this powerful engagement team presents 100 morsel-sized case studies showing exemplary applications of best practices in the real world by actual companies. Get an insider's look at how major industry influencers stay focused on what matters in the fast-paced race to disruption by tackling such topics as why logos don't matter, newsjacking, gender, work-life balance, culture, and so many others.

Leading your company to the top today demands you do what's right over getting there first, and UnBranding empowers you to make every decision with confidence.