Wiley apr 2019 (191 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Microbiology For Dummies (9781119544425) was previously published as Microbiology For Dummies (9781118871188). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.Microbiology is the study of life itself, down to the smallest particleMicrobiology is a fascinating field that explores life down to the tiniest level. Did you know that your body contains more bacteria cells than human cells It's true. Microbes are essential to our everyday lives, from the food we eat to the very internal systems that keep us alive. These microbes include bacteria, algae, fungi, viruses, and nematodes. Without microbes, life on Earth would not survive. It's amazing to think that all life is so dependent on these microscopic creatures, but their impact on our future is even more astonishing. Microbes are the tools that allow us to engineer hardier crops, create better medicines, and fuel our technology in sustainable ways. Microbes may just help us save the world.Microbiology For Dummies is your guide to understanding the fundamentals of this enormously-encompassing field. Whether your career plans include microbiology or another science or health specialty, you need to understand life at the cellular level before you can understand anything on the macro scale.\* Explore the difference between prokaryotic and eukaryotic cells\* Understand the basics of cell function and metabolism\* Discover the differences between pathogenic and symbiotic relationships\* Study the mechanisms that keep different organisms active and aliveYou need to know how cells work, how they get nutrients, and how they die. You need to know the effects different microbes have on different systems, and how certain microbes are integral to ecosystem health. Microbes are literally the foundation of all life, and they are everywhere. Microbiology For Dummies will help you understand them, appreciate them, and use them.…

Taschenbuch. Zustand: Neu. Neuware - Effective communication through authentic leadership A rapidly evolving workplace and disruptive technologies have created a growing demand for transparency and authenticity in communication from business leaders. Yet many decision-makers find themselves far behind the curve when it comes to understanding and meeting the evolving expectations of employees and customers. Real Communication: How to Be You and Lead True reveals how to guide and communicate in a way that is authentic and will help business leaders truly connect and engage with their teams, customers, and coworkers. ¿ Communicate more effectively ¿ Improve employee engagement ¿ Manage organisational changes ¿ Help teams cope with change When employees trust their leaders, businesses thrive. In Real Communication you will find everything you need to implement new strategies, instill core values, and cultivate engagement.…

Taschenbuch. Zustand: Neu. Neuware - Photovoltaic Design and Installation For Dummies (9781119544357) was previously published as Photovoltaic Design and Installation For Dummies (9780470598931). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.The fun and easy way to get a grip on photovoltaic design and installationDesigning and installing solar panel systems is a trend that continues to grow. With 'green collar' jobs on the rise and homeowners looking for earth-friendly ways to stretch their dollars and lesson their carbon imprint, understanding photovoltaic design and installation is on the rise.Photovoltaic Design & Installation For Dummies gives you a comprehensive overview of the history, physics, design, installation, and operation of home-scale solar-panel systems. You'll also get an introduction to the foundational mathematic and electrical concepts you need to understand and work with photovoltaic systems.\* Covers all aspects of home-scale solar-power systems\* Viable resource for professionals, students, and technical laymen\* Can be used to study for the NABCEP examWhether you're a building professional looking to expand your business and skills to meet the growing demand for solar power installation or are seeking a career in this rapidly expanding field, Photovoltaic Design & Installation For Dummies has you covered.…

Taschenbuch. Zustand: Neu. Neuware - Today Syria is a country known for all the wrong reasons: civil war, vicious sectarianism, and major humanitarian crisis. But how did this once rich, multi-cultural society end up as the site of one of the twenty-first century's most devastating and brutal conflicts In this incisive book, internationally renowned Syria expert David Lesch takes the reader on an illuminating journey through the last hundred years of Syrian history - from the end of the Ottoman empire through to the current civil war. The Syria he reveals is a fractured mosaic, whose identity (or lack thereof) has played a crucial part in its trajectory over the past century. Only once the complexities and challenges of Syria's history are understood can this pivotal country in the Middle East begin to rebuild and heal.…

Taschenbuch. Zustand: Neu. Neuware - Fermenting For Dummies (9781119594208) was previously published as Fermenting For Dummies (9781118615683). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Want to ferment at home Easy. Fermentation is what makes foods like beer, pickles, and sauerkraut delicious-and nutritious. Fermented foods are chock-full of probiotics that aid in digestive and overall health. In addition, the fermentation process also has been shown to add nutrients to food, making already nutritious food even better! Fermenting For Dummies provides step-by-step information for cooks, homesteaders, farmers, and food lovers of any kind who want to develop a deeper understanding and appreciation for arguably the oldest form of food preservation. Fermenting For Dummiesgives you the scoop on the fermenting process, the tools and ingredients you'll need to get started, and 100+ recipes for fermenting at home. So what are you waiting for - Shows you how to ferment vegetables, including slaw-style, pickles, and kimchee - Covers how to ferment dairy into yogurt, kefir, cheese, and butter - Explains how to ferment fruits, from lemons to tomatoes, and how to serve them - Details how to ferment beverages, including mead, beer, kombucha, vinegar, and more If you're interested in preserving food using this ancient method,Fermenting For Dummieshas everything you need to get started.…

Taschenbuch. Zustand: Neu. Neuware - Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what's to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation's principal creative and learning activity. - anticipate impending market shifts before they emerge - slow down change by making the future familiar - unlock the entrepreneurial talent that lies within your organisation - mobilise an army of internal advocates to drive strategy execution - embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today's ever-changing competitive environment With Rethinking Strategy, you'll learn how to make better decisions and thrive alongside increasing competition and uncertainty.…

Buch. Zustand: Neu. Neuware - Bring nuance, depth, and meaning to every conversation you haveThe Art of Communication is for anyone who senses that they could be communicating on a deeper level. Perhaps you are a confident communicator but suspect there may be more to the art of conversation that you have not yet been able to access. Or perhaps you feel that your conversations lack depth and meaning and that you'd like to enrich your relationships with others, if only you knew how. This book will address your concerns and show you how to engage wholeheartedly with others.There's more to conversation than just clear, rational thinking. Left-brain rationality is important, of course, but neuroscience increasingly shows that the right-brain skills of creativity, intuition and spontaneity are essential in good communication. In this guide, you'll discover ways of tapping into the full conversational potential that lies dormant within you, adding a level of nuance and watching the result as your relationships blossom. You may even find that untapped value in the form of new insights, ideas and creative thoughts, emerges from your daily conversations.\* Access the more nuanced arts of conversation to create strong connections and tangible results\* Build cross-disciplinary, cross-cultural connections to communicate effectively with people from different backgrounds\* Activate your whole mind -- not just your intellect -- to bring creativity and depth to communication\* Learn to be open-hearted, spontaneous, vulnerable, intuitive, and captivating in every conversation you holdFrom communication guru and bestselling author Judy Apps, The Art of Communication will show you how to breathe life into your relationships and produce powerful new thinking enabling you to transform the world you live in.…

Buch. Zustand: Neu. Neuware - Eliminate sexual harassment, unconscious bias, ethical lapses and other HR nightmares!Companies spend millions on legal compliance training and initiatives to eliminate workplace drama and the resulting low morale and lawsuits, but don't always get the results they want. Most organizations understand that simply checking legal compliance boxes around sexual harassment, bias, etc. isn't enough, but are at a loss on how to implement solutions, especially in today's post-#MeToo world.Patti Perez is an attorney, HR expert, trainer, and former state regulator, who has conducted over 1,200 workplace investigations. In this unique book, she explains the secret to avoiding all forms of drama, legal exposure, and low morale: A healthy workplace culture. Patti combines the lessons learned from 25 years of professional experience with robust data from behavioral science research to debunk common myths, including the belief that a focus on legal compliance leads to a healthy workplace culture. (In fact, it increases the likelihood of getting sued).The Drama-Free Workplace includes a section with easy-to-understand causes, effects and solutions to problems related to:\* Sexual harassment\* Bias and diversity\* Ethics lapsesThe book also includes helpful information on:\* Becoming an organization that values and practices fearlessness, fairness and freedom\* Anticipating situations that give rise to drama, with detailed advice on how to prevent it from happening\* Using emotional intelligence to communicate more precisely and persuasively about sensitive, controversial topics in the workplaceFinally, the book's DIY section guides companies on how to:\* draft and enforce helpful policies (that employees will actually read and \*want\* to follow)\* design and deliver powerful and effective training programs\* investigate and resolve claims of sexual harassment and other types of misconduct.Together, these practical tools will help all your employees feel valued and motivated, and keep drama, disengagement, and lawsuits, away.…

Buch. Zustand: Neu. Neuware - A new edition of the #1 text in the human computer Interaction field!This book seeks to chart the technology-fueled changes taking place in the field of corporate governance and describes the impact these changes are having on boards and the enterprises they govern. It also describes what the future could look like once companies truly embrace the power of technology to change governance.Additionally, this book will provide a set of 'suggested action steps' for companies and their boards focused on ways they can leverage technology tools to enhance governance immediately. Through a review of the latest governance research, interviews with key thought leaders, and case studies of enterprises that have embraced governance technology, readers will be armed with new insights and approaches they can take to enhance the work of their boards and senior leaders to reach new levels of performance.\* Explains how to use design and evaluation techniques for developing successful interactive technologies\* Demonstrates, through many examples, the cognitive, social and affective issues that underpin the design of these technologies\* Provides thought-provoking design dilemmas and interviews with expert designers and researchers\* Uses a strong pedagogical format to foster understanding and enjoymentAn accompanying website contains extensive additional teaching and learning material including slides for each chapter, comments on chapter activities, and a number of in-depth case studies written by researchers and designers.…

Taschenbuch. Zustand: Neu. Neuware - 'A wise and wide-ranging reminder of the things we should have been talking about when we were talking about Brexit.'Stephanie Flanders, Head of Bloomberg Economics'With the national debate bogged down in the messy process of negotiating the UK's exit from and future relationship with the EU, this book is a timely look at the bigger question: what kind of country do we want to be after Brexit and how do we make it happen Sharp, clear writing on the most important question of our time, by some of the smartest people around.'Sarah O'Connor, investigations correspondent and columnist, Financial Times'This excellent collection of astute and forward-looking essays, from some of Britain's leading commentators and academics, offers much-needed perspective on the emerging trends in our economy, society and politics which are reshaping the UK in fundamental ways. It is an indispensable read for those interested in understanding what these dynamics mean for public policy now, and in decades to come.'Michael Kenny, Professor of Public Policy, University of CambridgeBrexit represents a critical juncture in British politics. In this new collection, leading economists, political scientists, historians and public policy experts analyse what the Brexit decision might mean for Britain's economy, society and politics. Anticipating the challenges of the 2020s, the authors explore how Britain might change in the aftermath of the current Brexit storm. The contributions analyse the future of the British economic model, migration and the labour market, the UK's constitution and political parties, the politics of housing, the challenge of generational conflict, tax and public spending, the prospects for the City and the future of UK trade. It is essential reading for anyone interested in how today's Brexit decision will shape the future of the country.…

Buch. Zustand: Neu. Neuware - Real-world tools to build your venture, grow your business, and avoid mistakesStartup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before--increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on.Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to:\* Apply 42 effective tools to sustain and accelerate your business growth\* Avoid the mistakes and pitfalls associated with rapid business growth or organizational change\* Develop a clear growth plan to integrate into your overall business model\* Structure your business for rapid scaling and efficient managementStartup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional's library. …

Buch. Zustand: Neu. Neuware - Proven techniques to win over any audience and make any saleMastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience. Emphasizing real-world versatility, this unique book delivers methods equally effective to both individual and team presentations.Drawing from decades of experience, authors John Parker Stewart and Don Fulop offer keen insight into the process of winning over an audience. From topics ranging from rhetorical devices and visual cues to body language and stage presence, this expert guide will help convey a take-home message that resonates and endures long after your presentation has concluded. A must-have resource for government contractors, sales and marketing professionals, and anyone seeking to raise the level of their oral presentation skills, this book will help you:\* Develop winning approaches to oral presentations regardless of experience or skill level\* Build the confidence to present your ideas to individuals, teams, and large audiences\* Incorporate your personal and professional lives into your communication strategies\* Create and deliver messages that will win the hearts and minds of any audienceMastering the Art of Oral Presentations: Winning Orals, Speeches, and Stand-Up Presentations is an indispensable tool for those who speak to influence, to promote, and to sell--aiding you in making positive and lasting impressions on potential customers, team members, and decision makers.…

Buch. Zustand: Neu. Neuware - Achieve higher levels of workforce engagement and retain more employeesA strong U.S. economy with record-low unemployment rates and the shift to Millennials--now the largest generation in the workforce--are driving specific challenges for organizations to engage and retain employees. Engaged employees don't just happen, they are nurtured by organizations with great cultures and strong leadership.Talent Keepers puts a new spin on a systematic approach to employee engagement and retention with precise tactics that have achieved proven results. This book includes research-based methods of engaging employees, beginning the moment they are hired. With six client case studies that focus on how the organization put an engagement plan into practice and achieved success, readers will come away with specific, actionable strategies they can begin implementing immediately in their organization.\* Put an engagement plan into action\* Find actionable strategies\* Implement ways to retain your best employees\* Achieve success starting todayIf you're a top leader looking to engage and retain your best performers, Talent Keepers has you covered.…

Buch. Zustand: Neu. Neuware - The successful entrepreneur's guide to accelerating growth Daring to Compete offers real-world strategies to accelerate the growth of your business and secure your place as a market leader. This expert guide is the result of years of comprehensive research and experience from global professional services organization EY, originator of the celebrated 'Entrepreneur Of The Year' program. Employing its worldwide reach and extensive network of successful entrepreneurs, EY has developed a model of sustainable business development-'The 7 Drivers of GrowthTM.' This innovative and highly effective approach to strategic growth is an invaluable resource for high-growth businesses, entrepreneurs, and start-ups. Favoring practical strategies over abstract theories, this book provides clear guidance on the Customer; Funding and Finance; Transactions and Alliances; Risk; People, Behaviors, and Culture; Digital Technology and Analytics; and Operations. This book brings the application of these drivers to life by featuring insights from Entrepreneur Of The Year award-winning entrepreneurs from a wide range of industries and geographic locations. These entrepreneurs share how each driver functions in actual business situations and present first-hand advice on their application and implementation. Planned and sustainable growth is a challenge faced by businesses every day, from developing ventures to leading enterprises. Effective entrepreneurs embrace the drivers of growth and recognize what areas require sharper focus. This book allows you to identify and apply these elements in your own business-facilitating optimal outcomes and accelerating growth. This indispensable guide enables you to: Implement a proven business model to compete more effectively and achieve market leadership Gain the knowledge and confidence to face challenges, anticipate, and overcome obstacles Access research, tools, and services to accelerate growth and compete on a global scale Learn invaluable market leadership strategies from a team of highly successful entrepreneurs Developed from the real-life stories of EY Entrepreneur Of The Year winners, this book is an inspirational and informative must-read guide to business growth and market leadership. Daring to Compete is an invaluable resourcefor both aspiring and experienced entrepreneurs and established business leaders seeking to become more entrepreneurial.…

Taschenbuch. Zustand: Neu. Neuware - An action plan for working as a consultantManagement consulting is a $250 billion industry and growing at a rate of over four percent annually. Many predict that more than 40 percent of the U.S. workforce will soon be contingent, freelance, or consulting members of the workforce--making this book more relevant than ever.Individuals become independent consultants out of necessity or preference: necessity because they lost their job or the company offered an attractive exit package; preference because they want a career change, more control over their time, or an enriched, varied work situation. Consulting also appeals to the Millennial workforce who are searching for careers that offer a good salary as well as meaningful work. The New Consultant's Quick Start Guide:\* Serves as a companion to The New Business of Consulting\* Provides you with a place to plan your transition into consulting\* Helps you identify your niche, develop a business plan, charge what you're worth, and create a marketing strategy to ensure a steady stream of clients\* Prepares you for changes you will encounter beyond your professional life, including social, family, and financial aspectsThe New Consultant's Quick Start Guide helps you work through the challenges of consulting such as working alone, deciding on necessary insurance coverage, finding your first clients, struggling with cash flow, and understanding market trends.…

Taschenbuch. Zustand: Neu. Neuware - Dive into a secure futureProfessionals look to Ethereum as a blockchain-based platform to develop safe applications and conduct secure transactions. It takes a knowledgeable guiding hand to understand how Ethereum works and what it does -- and Ethereum For Dummies provides that guidance. Written by one of the leading voices in the blockchain community and best selling author of Blockchain For Dummies, this book demystifies the workings of Ethereum and shows how it can enhance security, transactions, and investments.As an emerging application of blockchain technology, Ethereum attracts a wide swath of professionals ranging from financial pros who see it as a way to enhance their business, security analysts who want to conduct secure transactions, programmers who build apps that employ the Ethereum blockchain, or investors interested in cashing in on the rise of cryptocurrency. Ethereum For Dummies offers a starting point to all members of this audience as it provides easy-to-understand explanation of the tools and techniques of using Ethereum.\* Understand the fundamentals of Ethereum\* Build smart contracts\* Create decentralized applications\* Examine public and private chainsIf you need to get a grip on one of the biggest applications of blockchain technology, this book makes it easier.…

Buch. Zustand: Neu. Neuware - Simplify your financial life and ensure financial success into the futureFeeling paralyzed by the overwhelming number of complex decisions you need to make with your money You don't need to be an expert to achieve financial freedom. You just need a framework that makes the right choices simple and easy to make. Making Money Simple provides that much-needed process so you can get on the right track to long-term financial security.This valuable resource provides a solid foundation for all the nuanced personal finance decisions you need to make as you go through your career, hit major life milestones, and look to grow wealth. It's a blueprint for financial achievement--even through tough-to-navigate situations where there are no clear-cut rules.After you read Making Money Simple, you'll be able to create your personal plan for success using proven wealth management methods and real-world financial strategies. From basic financial principles to advanced investing techniques, you'll get comprehensive coverage of fundamental financial topics with easy-to-follow advice from author Peter Lazaroff, who draws from his expertise as the Chief Investment Officer of a multi-billion-dollar wealth management firm to give you the tools you need to simplify your financial situation and make the right moves at every opportunity.Getting your finances in order doesn't have to be hard. It doesn't require fancy, convoluted investment strategies. Nor does it require keeping track of detailed spreadsheets. You just need this step-by-step process to get your financial house in order and keep it that way forever.It doesn't matter what your specific situation is. We all need to understand our money--and what to do with it. Making Money Simple shows you how to:\* Develop clear financial goals and plan for your future\* Understand the three crucial elements of building a strong financial house\* Implement effective investment strategies to grow your wealth and avoid costly mistakes\* Learn ten smart questions to ask when hiring financial professionalsFor those seeking to secure a solid financial future, Making Money Simple: A Complete Guide to Getting Your Financial House in Order and Keeping It That Way Forever is the roadmap to get you there.…

Taschenbuch. Zustand: Neu. Neuware - Batman has been one of the world's most beloved superheroes since his first appearance in Detective Comics #27 in 1939. Clad in his dark cowl and cape, he has captured the imagination of millions with his single-minded mission to create a better world for the people of Gotham City by fighting crime, making use of expert detective skills, high-tech crime-fighting gadgets, and an extensive network of sidekicks and partners. But why has this self-made hero enjoyed such enduring popularity And why are his choices so often the subject of intense debate among his fans and philosophers alike Batman and Ethics goes behind the mask to shed new light on the complexities and contradictions of the Dark Knight's moral code. From the logic behind his aversion to killing to the moral status of vigilantism and his use of torture in pursuit of justice (or perhaps revenge), Batman's ethical precepts are compelling but often inconsistent and controversial. Philosopher and pop culture expert Mark D. White uses the tools of moral philosophy to track Batman's most striking ethical dilemmas and decisions across his most prominent storylines from the early 1970s through the launch of the New 52, and suggests how understanding the mercurial moral character of the caped crusader might help us reconcile our own.A thought-provoking and entertaining journey through four decades of Batman's struggles and triumphs in time for the franchise's 80th anniversary, Batman and Ethics is a perfect gateway into the complex questions of moral philosophy through a focused character study of this most famous of fictional superheroes.…

Buch. Zustand: Neu. Neuware - In Real Estate Titans, Erez Cohen shares the advice and learnings of the world's leading real estate experts to create a guide for becoming a savvier real estate player.Cohen draws on his experience as a research and teacher's assistant at Wharton Business School with an investment expert--and his mentor--Dr. Peter Linneman. Throughout his career, Cohen has collected first-hand knowledge from meetings with such real estate titans as Ronald Terwilliger, Sam Zell, Joseph Sitt, and numerous others. Cohen wanted to understand how these real estate giants became so successful, so he refined his quest into three critical questions: What inspires these titans to work so hard and reach such extraordinary levels of success What are the main elements and traits inside of them that propel them to be so grandiose How have these individuals, who had less resources, succeeded on a much bigger scale than so many of their competitors Real Estate Titans contains the 7 key lessons distilled from interviews with several of the world's greatest real estate investors. These critical lessons offer insight into the mindset, tactics, and habits that each of the interviewed titans possess. Once you implement these key ideas--which you won't find anywhere else--into your business, it will grow exponentially within a matter of months.Real Estate Titans offers an insider's view into several of the most successful investors on the planet. The book's compelling stories and lessons show why real estate is such a wonderful and important business, and it also offers a roadmap for becoming a world class real estate player.…

Taschenbuch. Zustand: Neu. Neuware - This special issue of Parliamentary History explores the relationship between spaces, soundscapes and political culture in the British Parliament between the late fourteenth century and the present day\* Experts in parliamentary history, political science, architecture and acoustics assess the influence of the pre- and post-1834 Palace of Westminster on the debate, procedure, ceremonial and identity of the two Houses of Parliament\* Running themes include the layout and acoustics of the Commons chamber, women's access to politics, the Palace of Westminster as national icon and symbol of democracy, and the challenges of maintaining a historic building as the modern national legislature\* This volume draws on the research of the 'St Stephen's Chapel Westminster' and 'Listening to the Commons' projects funded by the Arts and Humanities Research Council at the University of York, in partnership with the UK Parliament. …

Taschenbuch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.Creating a brand--and steering it in the right direction--is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:\* Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more\* Adopt successful strategies from development to launch to leveraging\* Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace\* Increase brand value and use brand positioning to build a mega-brandIn today's challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities. …

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Experience the transformative power of creative rituals in the workplaceRituals for Work shows us how creative rituals can make our personal and business lives more meaningful and rewarding. Rituals are powerful tools: they reinforce good habits, motivate personal and professional achievement, create a common bond between co-workers and build shared values; they can transform an organization's culture and provide a foundation to achieve common goals. Focusing on real-world examples, this book takes a practical approach to the power and benefits of workplace rituals. This insightful guide presents 50 creative rituals, from business and management to design and personal development. Specific case studies highlight the use of rituals and their positive impact to real-world organizations, while vivid visuals allow us to feel their energy and emotion.A ritual is only effective when its purpose is clearly defined. This book goes beyond simple analysis to provide actual recipes for individual rituals designed to promote specific habits, change negative behaviors, and instill values. Each ritual can be adapted to achieve a multitude of goals and tailored to fit your organization or team's specific needs.\* Change behaviors, form positive habits, and assign meaning to shared goals\* Build shared values, foster innovation, and encourage strong teamwork\* Deal with conflicts effectively and engage others to work on resolutions\* Learn the fundamental concepts of ritual-building and share your knowledge with your teamAn informative and inspirational resource for executives, managers, team leaders, and employees of every level, Rituals for Work provides a blueprint for building a culture of engagement, innovation, and shared purpose for organizations of all sizes, across industries.…

Taschenbuch. Zustand: Neu. Neuware - Auto Repair For Dummies, 2nd Edition (9781119543619) was previously published as Auto Repair For Dummies, 2nd Edition (9780764599026). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The top-selling auto repair guide--400,000 copies sold--now extensively reorganized and updated Forty-eight percent of U.S. households perform at least some automobile maintenance on their own, with women now accounting for one third of this $34 billion automotive do-it-yourself market. For new or would-be do-it-yourself mechanics, this illustrated how-to guide has long been a must and now it's even better. A complete reorganization now puts relevant repair and maintenance information directly after each automotive system overview, making it much easier to find hands-on fix-it instructions. Author Deanna Sclar has updated systems and repair information throughout, eliminating discussions of carburetors and adding coverage of hybrid and alternative fuel vehicles. She's also revised schedules for tune-ups and oil changes, included driving tips that can save on maintenance and repair costs, and added new advice on troubleshooting problems and determining when to call in a professional mechanic. For anyone who wants to save money on car repairs and maintenance, this book is the place to start. Deanna Sclar (Long Beach, CA), an acclaimed auto repair expert and consumer advocate, has contributed to the Los Angeles Times and has been interviewed on the Today show, NBC Nightly News, and other television programs.…

Taschenbuch. Zustand: Neu. Neuware - Python makes machine learning easy for beginners and experienced developersWith computing power increasing exponentially and costs decreasing at the same time, there is no better time to learn machine learning using Python. Machine learning tasks that once required enormous processing power are now possible on desktop machines. However, machine learning is not for the faint of heart--it requires a good foundation in statistics, as well as programming knowledge. Python Machine Learning will help coders of all levels master one of the most in-demand programming skillsets in use today.Readers will get started by following fundamental topics such as an introduction to Machine Learning and Data Science. For each learning algorithm, readers will use a real-life scenario to show how Python is used to solve the problem at hand.\* Python data science--manipulating data and data visualization\* Data cleansing\* Understanding Machine learning algorithms\* Supervised learning algorithms\* Unsupervised learning algorithms\* Deploying machine learning modelsPython Machine Learning is essential reading for students, developers, or anyone with a keen interest in taking their coding skills to the next level.…

Taschenbuch. Zustand: Neu. Neuware - Politics in Japan is undergoing a major transformation. Under the leadership of Prime Minister Abe Shinzo, the ruling Liberal Democratic Party has, since 2012, embarked upon an ambitious programme of policy reforms as well as changes to Japan's governing structures and processes. At the heart of this policy agenda is 'Abenomics' - a set of measures designed to boost Japan's flagging economy, but one which is yet to deliver on its promises.In this fully revised and updated second edition of his classic text, Ian Neary explores the dynamics of democracy in Japan, introducing the key institutions, developments and actors in its politics from the end of the Second World War to the present day. Packed with illustrative material and examples, this comprehensive study traces the continuities and the changes that are underway in five major policy areas: foreign and defence, industry, social welfare, the environment and human rights.Assuming no prior knowledge of Japan, this textbook will be an invaluable and welcome resource for all students interested in the government and politics of contemporary Japan and its international profile.…

Taschenbuch. Zustand: Neu. Neuware - Maximize performance with better dataDeveloping a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them.People analytics is the study of your number one business asset--your people--and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce.\* Start a people analytics project\* Work with qualitative data\* Collect data via communications\* Find the right tools and approach for analyzing dataIf your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.…

Taschenbuch. Zustand: Neu. Neuware - ABC of Autism provides clinicians and medical students with a succinct, evidence-based overview of the symptoms, evaluation, treatment, and management of autism in both daily practice and for ongoing patient support plans. This accessible and informative guide allows primary healthcare professionals to quickly reference the essential information required for appropriate patient care.Compact yet comprehensive, this book offers concise and focused chapters covering topics ranging from basic epidemiology and key diagnostic features to managing behavioural difficulties and co-morbidities, such as ADHD and dyspraxia. Full-colour illustrations reinforce understanding of the condition while actual case studies demonstrate contemporary practices and real-life scenarios.ABC of Autism is a valuable resource for GPs, paediatricians, speech therapists, educational psychologists, medical and nursing students, and practitioners responsible for coordinating multidisciplinary care for patients with autism.…

Taschenbuch. Zustand: Neu. Neuware - How to Succeed at Interprofessional Education offers an introduction to the principles and practice of interprofessional education (IPE). By examining the rationale behind IPE, its application, and the frameworks for using it effectively, the author demonstrates that when healthcare professionals learn together and collaborate as a team, they are able to improve decision-making, provide patients with a higher quality of service, and ultimately improve outcomes.How to Succeed at Interprofessional Education includes key terms and definitions, explains how to integrate IPE into curricula, highlights the challenges and constraints to the widespread introduction of IPE at the undergraduate and postgraduate level, and outlines an effective design model of IPE. This important book:\* Contains a review of the history of interprofessional education in various professions\* Outlines the proven principles and practices of IPE\* Includes information for integrating IPE in undergraduate and postgraduate curricula\* Offers illustrative examples of successful IPE in a range of related fieldsWritten for students and teachers in medicine as well as healthcare professionals, How to Succeed at Interprofessional Education addresses the need for health-related learning and teaching in multi- and interprofessional settings.…