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  • Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Apr 2007, 2007

    1841127655 / 9781841127651

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Thinking about starting the business of your dreams So what's holding you back Is it the fear of the unknown If you are even contemplating starting a business of your own, perhaps you feel 'stuck' where you are now But even being 'stuck' can seem better than facing that fear. That fear of the unknown, of leaving that comfort zone. Entrepreneurship is like an uncharted ocean. But ask yourself this question: Do you have the will and determination to leave dry land and navigate the choppy and sometimes daunting waters that lie before you If so, then Anyone Can Do It can help you tackle some of those fears, to answer some of the elusive questions about what an entrepreneur must face when making the decision to go for (what can sometimes seem like) that unattainable dream. Authors Sahar and Bobby Hashemi are the dynamic brother and sister team who started one of the most recognizable and high-profile brands in the United Kingdom today - Coffee Republic.Sahar and Bobby had to leave their comfort zones too, leaving secure jobs to take the plunge. But this is not a business memoir nor mere corporate history. This is a personal story about two ordinary people who 'did it', and who got it right. Anyone Can Do It is an inspirational book that chronicles the start and evolution of a genuine success story. Sahar and Bobby take you through their first conversations (when the seed of the idea was planted), to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic turns over millions, employs thousands of individuals and has over 100 outlets around the United Kingdom.Anyone Can Do It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only 'special' people start successful businesses. It's written in an informal style and packed with tips, advice and quotes. Throughout the text are copies of original business plans, early brainstorms and the cruel and duly ignored bank rejection letters.Sahar and Bobby take the reader step by step through every aspect of starting a business. The process for them wasn't always easy but one thing is for sure, it was the most rewarding journey either of them has taken.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0787995282 / 9780787995287

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Michael Gurian's blockbuster bestseller The Wonder of Boys is the bible for mothers, fathers, and educators on how to understand and raise boys. It has sold over 400,000 copies, been translated into 17 languages, and sells over 25,000 every year, which is more than any other book on boys in history. To follow up on this first book, which launched the boy's movement, he has now written this revolutionary new book which confronts what he and a lot of other parents and teachers in this country truly believe to be a 'boy's crisis'. Here are the facts: - Boys today are simply not learning as well as girls - Boys receive 70% of the Ds and Fs given all students - Boys cause 90% of classroom discipline problems - 80% of all high school dropouts are boys - Millions of American boys are on Ritalin and other mind-bending control drugs - Only 40% of college students are boys - And three out of four learning disabled students are boys So what can we do Gurian has the answer in this enormously fascinating and practical book which shows parents and teachers how to help boys overcome their current classroom obstacles by helping to create the proper learning environment, understand how to help boys work with their unique natural gifts, nurture and expand every bit of their potential, and enabling them to succeed in life the way they ought to. Gurian presents a whole new way of solving the problem based on the success of his program in schools across the country, the latest research and application of neuro-biological research on how boys' brains actually work and how they can learn very well if they're properly taught. Anyone who cares about the future of our boys must read this book.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0470126353 / 9780470126356

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Get the communication skills you need for career successMore and more companies now require that their IT professionals have strong communication and customer service skills. Gaining these soft skills is such a critical component of IT that the new CompTIA A+ exams include a significant number of questions on this subject. This unique book prepares you for the exams and beyond as it delves into the issues that you'll face in corporate, retail, and remote support environments.How do you deal with angry customers How do you prioritize The book presents over fifty scenarios depicting typical workplace situations, possible responses-and appropriate solutions to guide you. With this approach, you'll gain valuable insight into becoming a team player and learn strategies to communicate more effectively with coworkers and customers.In this book you'll learn how to:\* Gain stronger communication and interpersonal skills for the workplace\*Deal with an angry customer and best resolve the situation\*Handle any problem while conveying strong professional and ethical behavior\*Understand some of the most difficult aspects of human interaction\*Learn how to manage by using fundamental leadership skills, including discipline, delegation, and mentoring\*Express yourself using active and passive communication\*Communicate in a multicultural environment\*Offer either direct or indirect explanations when responding to an issue\*Prepare for the soft skills questions on the CompTIA A+ exams.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0470122455 / 9780470122457

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Buch. Zustand: Neu. Neuware.

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    047005574X / 9780470055748

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Buch. Zustand: Neu. Neuware - 'IN The eBay Billionaires' Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it-some at great personal financial risk.In every case, the gamble has paid off.There are some powerful lessons to be learnedfrom these entrepreneurs, whose experiences truly runthe gamut. In the end, what they all have in common is that they started small-and some have purposely decided to stay that way. You'll quickly discover that eBay success really iswithin your reach, because every person in this bookbegan at the very bottom.What's more, a number of them have achievedincredible growth in a relatively short period of time,which should motivate you to stop thinking aboutyour idea and get started on the road to becoming amember of this elite club yourself.Get your highlighters out and fasten your seat belts for a journey that will put you on the road to building your own million-dollar-or perhaps even billion-dollar-eBay business!'-From the Introduction toThe eBay Billionaires' Club.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0787995975 / 9780787995973

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Buch. Zustand: Neu. Neuware - In Up Where We Belong, Gail Thompson asked the students in a low performing school to be candid about their high school experiences. Using this information and relying on data from questionnaires and focus groups, Thompson discovered a huge gap in perception between how teachers and students view their experience of school. The book explores this disparity, and uncovers some of the reasons for students' low achievement, apathy, and frustration. Most important, she offers vital lessons for transforming schools-especially for underachieving kids and students of color.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    0471739294 / 9780471739296

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - A Proven Plan to Prevent Painful Kidney Stones At last! Whether you are a chronic kidney stone sufferer or at risk of developing stones, this practical, comprehensive guide will help you take charge of your health and eliminate this painful disease from your life forever. Written by a team of experts in the field, No More Kidney Stones includes the latest information on risk factors, dietary and lifestyle choices, and state-of-the-art treatments. It includes: \* Specific, detailed remedies to prevent the formation of the four major types of kidney stones \* Prescriptions for creating a diet that works and dietary troublemakers to avoid \* Treatment options, including Extracorporeal Shock Wave Lithotripsy (ESWL), cystoscopy, ureteroscopy, percutaneous stone surgery, and open surgery \* Case histories showing what types of treatment are appropriate for what specific conditions \* Guidance on what to expect before, during, and after treatment \* Advice on finding the right specialist.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Apr 2007, 2007

    0470034742 / 9780470034743

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Packed with drills and tips for training and game days The fun and easy way to master the art of football coaching Volunteering as a youth football coach can be a great experience, both for you and your squad. But what if you've never coached before, or want to improve Don't worry! This friendly guide explains football rules, shows you how to approach coaching, and gives you practical pointers on improving team skills and encouraging good sportsmanship. \* Understand football rules \* Develop a coaching philosophy \* Teach football fundamentals \* Run great training sessions \* Lead your team during a game \* Communicate effectively with parents.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Apr 2007, 2007

    0470068345 / 9780470068342

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Buch. Zustand: Neu. Neuware - Praise for stop acting like a seller and Start Thinking Like a Buyer'Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer.'--Theresa Martinez, Brand Director, Roche Laboratories'This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness.'--Duggar Baucom, head basketball coach, Virginia Military Institute'This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read.'--Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University'A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling.'--Charlene Prounis, Managing Partner, Flashpoint Medica.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    047012170X / 9780470121702

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Includes an improved diet planEscape the blood sugar blues and start feeling better today!Need to get a handle on your hypoglycemia If so, this friendly guide offers expert advice on identifying symptoms and making the necessary lifestyle changes so you can live a full and active life. This book features expanded coverage on diet, exercise, alternative treatments, and the link between low blood sugar and diabetes. Most importantly, it shows you how to develop and follow a healthy diet plan -- the first step to dealing with this condition.\* Prevent low blood sugar episodes\*Fight depression and stay motivated\*Make it through the work day\*Help hypoglycemic infants and children\*Find the support you need.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0471789798 / 9780471789796

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Buch. Zustand: Neu. Neuware - A hands-on guide to the ins and outs of nonprofit accounting Not-for-Profit Accounting Made Easy, Second Edition equips you with the tools you need to run the financial and accounting operations within your nonprofit organization. Even if you do not have a professional understanding of accounting principles and financial reporting, this handy guide makes it all clear with complex accounting rules explained in terms nonaccountants can easily understand in order to help you better fulfill your managerial and fiduciary duties. Always practical and never overtechnical, this helpful guide conforms to FASB and AICPA standards and: \* Discusses federal single audit and its impact on nonprofits \* Offers examples of various types of split-interest agreements \* Shows you how to read and understand a nonprofit financial statement \* Explains financial accounting and reporting standards \* Helps you become conversant in the rules and principles of accounting \* Updates board members, executive directors, and other senior managers on the accounting basics they should know for day-to-day operations \* Features tables, exhibits, and charts that illustrate the content in a simple and easy-to-understand manner Suitable for fundraising managers and executives--as well as anyone who needs to read and understand a nonprofit financial statement--this is the ultimate not-an-accountant's guide to nonprofit accounting.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Apr 2007, 2007

    0470057947 / 9780470057940

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Don t be held hostage by Polycystic Ovary Syndrome with the right diet and effective exercise, you can minimise its impact on your day to day life and future wellbeing. Packed with realistic advice from a qualified nutritionist, this guide takes you through everything from picking which treatments to try and which to avoid to thriving with PCOS superfoods and finding resources and support to help you stay positive and maintain your focus.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0470056436 / 9780470056431

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Buch. Zustand: Neu. Neuware - A media and advertising CEO explains how his world shapes oursThe TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's 'On Madison Avenue' column.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0470118067 / 9780470118061

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Integrate a Vista PC into your existing XP networkShare the Internet and work more efficiently from anywhere in your home!Ready to become the administrator of your own home network This bestselling guide has been fully updated to walk you through all the newest options in wired and wireless networking. From planning to installation to maintenance, all steps are explained in plain English to help you connect computers, share files and printers, and lock out any snoops!Kathy Ivens, Senior Contributing Editor for Windows & .NET Magazine, has been a computer consultant since 1984. She has installed hundreds of corporate and private networks.\* Plan and install your network\*Configure computer sharing\*Manage users and profiles\*Make your network secure\*Retrieve data when disaster strikes\*Connect other devices to your network.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0787995290 / 9780787995294

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Why Talking Is Not Enough, written by Susan Page, author of the acclaimed bestseller If I'm So Wonderful, Why Am I Still Single presents a novel relationship strategy based on subtle, powerful changes in your own actions. This method shows you the magic of 'Keep your mouth out of it!' Page's pioneering eight-step program invites you to give up problem solving and move directly to a warmer, more loving and fun relationship, based on universal spiritual principles. In this book you will learn how to transform your relationship into a Spiritual Partnership by adopting these Eight Loving Actions: - Adopt a Spirit of Good Will - Give Up Problem Solving - Act as If - Practice Restraint - Balance Giving and Taking - Act on Your Own - Practice Acceptance - Practice Compassion.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1118782003 / 9781118782002

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Keeping House is a wide-ranging and witty exploration of the spiritual gifts that are gained when we take the time to care for hearth and home. With a fresh perspective, mother, wife, and teacher Margaret Kim Peterson examines the activities and attitudes of keeping house and making a home. Debunking the commonly held notion that keeping house is a waste of time or at best a hobby, Peterson uncovers the broader cultural and theological factors that make housekeeping an interesting and worthwhile discipline. She reveals how the seemingly ordinary tasks of folding laundry, buying groceries, cooking, making beds, and offering hospitality can be seen as spiritual practices that embody and express concrete and positive ways of living out Christian faith in relationship to others at home, in the church and in the world.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1118602404 / 9781118602409

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - A new way for Christians to think about sexuality Author Miguel De La Torre, a well-respected ethicist and professor known for his innovative readings of Christian doctrine, rejects both the liberal and conservative prejudices about sex. He instead develops an ethic that is liberative yet grounded soundly in the Bible; a sexuality that celebrates God's gift of great sex by fostering intimacy, vulnerability and openness between loving partners. In A Lily Among the Thorns, De La Torre examines the Bible, current events, history and our culture-at-large to show how and why racism, sexism, and classism have distorted Christianity's central teachings about sexuality. The author shows how the church's traditionally negative attitudes toward sex in general-and toward women, people of color, and gays in particular-have made it difficult, if not impossible, to create a biblically based and just sexual ethic. But when the Bible is read from the viewpoint of those who have been marginalized in our society, preconceived notions about Christianity and sex get turned on their heads. Taking on hot-button topics such as pornography, homosexuality, prostitution, and celibacy, the author examines how 'reading from the margins' provides a liberating approach to dealing with issues of sexuality.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0471798436 / 9780471798439

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - Get up to speed on DotNetNuke 4.4Get down to business and create a site your customers can usePower to the people who aren't programmers! That's what DotNetNuke is all about, and this book gets you plugged in. You'll find out how you can create and manage a flexible, versatile Web site with all the advantages an open-source application offers, use the convenient modules, build a community, and save some cash in the process.\* Install DotNetNuke\*Control access by using roles\*Use modules and skins\*Enable users to add content\*Take advantage of open-source support\*Monitor your site's statistics.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0470117788 / 9780470117781

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - PRE- AND POST-RETIREMENT PLANNING THAT MAKES SENSE GETTING STARTED IN A FINANCIALLY SECURE RETIREMENT If you want to make the most of your retirement years, you have to seriously think about the retirement lifestyle you want and the path that will get you there. In order to do this, you need reliable retirement information that will allow you to properly chart your course. Nobody knows this better than author Henry Hebeler, who retired from the corporate world more than fifteen years ago--and quickly discovered that much of the retirement planning advice available wasn't helping people accomplish their goals. Now, with Getting Started in a Financially Secure Retirement, Hebeler shares his experience in this field with you and reveals what it really takes to achieve the retirement you want. Written in a straightforward and accessible style, Getting Started in a Financially Secure Retirement dismisses the assumptions that many popular retirement planning methods make and addresses some of today's most important retirement issues, including everything from planning with realistic economic inputs to neglected subjects such as replacement budgeting, reverse dollar cost averaging, and the need for resiliency when encountering surprise events. Filled with in-depth insights, practical advice, and helpful retirement planning tools, Getting Started in a Financially Secure Retirement will allow you to apply Hebeler's proven principles to your own specific situation--whether you're already retired or still working--and make more informed financial decisions as you plan for the years ahead. …

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1405163135 / 9781405163132

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Taschenbuch. Zustand: Neu. Neuware - The essays in this volume take on the challenge of explaining the current formation of the relation between sovereignty, law and violence in what is termed 'Democracy's Empire'. - - Contains a situated discussion of the institution of democracy and related juridico-political problems - Examines the historical and philosophical legacies which inform Democracy's Empire - such as the Roman Republic, the separation between Church and State in the enlightenment, formations of revolutionary violence, and the relation between norm and exception - Poses the problem of violence and death at the heart of the institution of democracy including examples such as South Africa and Iraq - Offers a mixture of historical and philosophical treatment of democracy as a juridical problem of constitutional violence.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1405163488 / 9781405163484

    Serie: Buch 1 von 26 - The Blackwell Philosophy and Pop Culture

    • Softcover

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    Taschenbuch. Zustand: Neu. Neuware - Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school--they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.Metallica is the 'thinking man's' metal band and the headbanger's CNN. Snobs and music critics have often dismissed Metallica as mindless noise; we're here to set the record straight. 'In pursuit of truth no matter where it lies,' this book considers questions that philosophers have been pondering for ages, including: Does Metallica's music provide an Aristotelian catharsis or does it just make kids go postal Can 'Fade to Black' save you from suicide Are we all in the 'Sanitarium' How can we 'Escape' to be free What can Nietzsche tell us about the God That Failed What can Descartes and 'One' tell us about the relationship between the mind and the body Did Lars make a sound argument against Napster Metallica is more than just a band, and this book is much more than just a ticket to ride down memory lane. This is an in-depth analysis of the soundtrack to your life. So start your CD player, fire up your iPod, or, better yet, break out the old vinyl. We're going' for a ride with the four horsemen, and a few philosophers too.…

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0470042249 / 9780470042243

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Buch. Zustand: Neu. Neuware - Beverly Engel brings her expertise to this important examination of the Jekyll and Hyde Syndrome-the first book to address this abusive syndrome. She discusses the origins of the disorder, names its seven major manifestations, explains how to identify Jekyll and Hyde behavior in other people and in oneself, and outlines clear steps for how to heal Jekyll and Hyde tendencies for good.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    140514596X / 9781405145961

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 47,76

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    Taschenbuch. Zustand: Neu. Neuware - This seminal collection on the ethical issues associated with infectious disease is the first book to correct bioethics' glaring neglect of this subject. - - Timely in view of public concern about SARS, AIDS, avian flu, bioterrorism and antibiotic resistance. - - Brings together new and classic papers by prominent figures. - - Tackles the ethical issues associated with issues such as quarantine, vaccination policy, pandemic planning, biodefense, wildlife disease and health care in developing countries. …

  • Sprache: Englisch

    Verlag: Wiley Apr 2007, 2007

    0470051051 / 9780470051054

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 49,06

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    Buch. Zustand: Neu. Neuware - Praise for The Online Advertising Playbook:'Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing.'-Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks'The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty.'-Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company'To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change.'-Ted McConnell, Interactive Innovation Director, Procter & Gamble'The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets.'-Van Riley, Vice President of Research, AOL'The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning.'-Rod DeVar, Manager, Advertising and Promotion, United States Postal Service'Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results.'-Chris Theodoros, Director of Industry Relations, Google'A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati.'-Mike Donahue, Executive Vice President, American Association of Advertising Agencies'This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course.'-Henry Assael, Professor of Marketing, Stern School of Business, New York University.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1405160780 / 9781405160780

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 53,25

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    Taschenbuch. Zustand: Neu. Neuware - The Weight of Things explores the hard questions of our daily lives, examining both classic and contemporary accounts of what it means to lead the good life .Looks at the views of philosophers such as Aristotle, the Stoics, Mill, Nietzsche, and Sartre as well as contributions from other traditions, such as BuddhismIncorporates key arguments from contemporary philosophers including Peter Singer, Martha Nussbaum, Robert Nozick, John Finnis, and Susan WolfUses examples from biography, literature, history, movies and media, and the newsGives a fresh perspective on the hard questions of our daily livesAn engaging read; an excellent book for both students and general readers; What does it mean to have a good life Is it a matter of choice or chance In this engaging book, author Jean Kazez asks the perennial philosophical questions about what we should place at the center of our lives. Incorporating the views of both past and present philosophers, as well as examples from history, literature, media, and the news, this concise introduction to ethics and philosophy offers a unique opportunity for personal reflection.Contemplating the importance of happiness, morality, self expression, desire, religion, and family, The Weight of Things invites the reader to explore the difficult questions in our daily lives. Topics are animated by a colorful cast of characters, including fourth-century hermits, The Matrixs Neo, a Wal-Mart clerk, runaway slaves, and Lance Armstrong, among others. The Weight of Things is a fascinating and insightful search for answers.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1405148500 / 9781405148504

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 56,48

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    Taschenbuch. Zustand: Neu. Neuware.

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1882982657 / 9781882982653

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 60,35

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    Taschenbuch. Zustand: Neu. Neuware - An annual publication of the Professional and Organizational Development (POD) Network in Higher Education, volume 22 of To Improve the Academy is a collection of articles that focus on the role of faculty, instructional, and organizational development in ensuring excellence in education. Recognizing the urgency caused by a recent rash of budget and staff cuts and falling course enrollment, the authors provide new perspectives on how to address the growing need for providing quality, effective higher education. The book is divided into six sections: - Section I, Past, Present, and Future of SoTL: provides an overview of the scholarship of teaching and learning - Section II, Assessment and Faculty Development: presents tested methods for assessing both student learning and the impact of faculty development - Section III, Curriculum Design and Evaluation: describes different tools for redesigning curriculum and improving student learning - Section IV, Faculty Development Tools: presents models for enhancing current methods of faculty development - Section V, Student Learning and Faculty Development: focuses on helping faculty work with students to enhance and improve their learning - Section VI, Faculty Development with Part-Time Instructors: includes ideas for integrating adjunct faculty and graduate students into the life of an institution This book makes sense of how the changing climate in higher education is affecting how, when, and in what circumstances American students are learning. It offers an essential resource for improvement in higher education to faculty and instructional development staff, department chairs, deans, student services staff, chief academic officers, and educational consultants.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1882982312 / 9781882982318

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 60,35

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    Taschenbuch. Zustand: Neu. Neuware - An annual publication of the Professional and Organizational Development (POD) Network in Higher Education, volume 18 of To Improve the Academy is a collection of articles that reflect upon the changing priorities within faculty development. While exploring traditional faculty and instructional development topics, the authors emphasize a movement away from individual service and toward a focus on organizational issues and long-term collaborations. In total, this book serves to reexamine the academy's priorities, values, and vision for the future. The book is divided into three sections: - Section I, Organizational Change in the Academy and in POD: examines the role of multiculturalism in faculty development - Section II, Collaboration and Partnerships: describes how programs can be strengthened by involving students and faculty and encouraging collaborative efforts between educational developers and faculty - Section III, Examining Assumptions About Teaching and Faculty Development: focuses on the need to integrate teaching, research, and service by examining faculty interactions with students The articles featured in To Improve the Academy, Volume 18 are designed to challenge readers to think carefully about how and why they work as they do in order to grapple with emerging changes in higher education. The book offers an essential resource for improvement in higher education to faculty and instructional development staff, department chairs, deans, student services staff, chief academic officers, and educational consultants.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1405135999 / 9781405135993

    • Softcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 62,74

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    Taschenbuch. Zustand: Neu. Neuware - This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control. - - Essential subject for students at undergraduate and postgraduate levels. - An expert guide to a bewilderingly complex industry. - No competition. - Addresses global issues, the opportunities and threats, with strategies for survival. - Author is Editor of International Journal of Fashion Marketing and Management.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Apr 2007, 2007

    1933371137 / 9781933371139

    • Hardcover

    Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH

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    Zustand: Neu

    EUR 64,94

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    Buch. Zustand: Neu. Neuware - Technology is continually changing the world. In higher education in particular, new technologies can be applied to great advantage by campus communities seeking to offer better services for students in more efficient ways. Written for deans, vice presidents, and presidents of all higher education institutions, Advancing Campus Efficiencies provides straightforward advice that is intended to help colleges and universities respond to calls for greater accountability and their students' rising expectations for access to advanced technologies. The book envisions a dramatically different way of delivering courses; disaggregating and reassigning teaching functions; and increasing differentiation, collaboration, and innovation-all enabled by the appropriate use of information technologies. Drawing on the Western Cooperative for Educational Telecommunication's (WCET) more than 15 years of work on the effective use of technology to increase quality and efficiency in higher education, the book offers valuable insight on - Whether for-profit institutions enjoy a competitive advantage over public and independent institutions - The most critical issues facing higher education today, and possible solutions - Strategies for managing the cost of integrating information technologies into teaching and Learning - How to lead campus transformation using communication technologies - Connecting students and faculty through distance learning and telecommunication systems - The role of openness in the future of higher education Offering new ideas on how to deploy emerging information and communication technologies, Advancing Campus Efficiencies will be a companion-both comfort and guide-for educators undertaking the work of inspired leadership that will be required to achieve the new design of higher education.…