oxford elsevier (758 Ergebnisse)

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. "Marketing Plans" is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, "Marketing Plans" is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. There is a concise but thorough treatment of the basic compound interest functions, nominal rate of interest, and the yield (or internal rate of return) and there are many examples on discounted cash flow. Also discussed are applications of the theory to capital redemption policies (with allowance for income tax, capital gains tax and index-linking), and consumer credit calculations. The final chapter provides a simple introduction to stochastic interest rate models. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. The first two chapters outline the causes of circulation patterns in the atmosphere and oceans, emphasizing the interactions between them. Chapter 3 deals with the surface circulation (including mesoscale eddies), using a minimum of mathematics. Chapter 4 reviews the history of ideas about ocean circulation (with special reference to the North Atlantic gyre), and Chapter 5 describes the major current systems at high and low latitudes. The final Chapter returns to the theme of ocean-atmosphere interaction, especially the global transport of heat and freshwater, and the formation of sub-surface water masses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Risk Management for Computer Security provides IT professionals with an integrated plan to establish and implement a corporate risk assessment and management program. The book covers more than just the fundamental elements that make up a good risk program for computer security. It presents an integrated how-to approach to implementing a corporate program, complete with tested methods and processes, flowcharts, and checklists that can be used by the reader and immediately implemented into a computer and overall corporate security program. The challenges are many and this book will help professionals in meeting their challenges as we progress through the twenty-first century. This book is organized into five sections. Section I introduces the reader to the theories of risk management and describes the field's changing environment as well as the art of managing risks. Section II deals with threat assessment and its input to risk assessment; topics covered include the threat assessment method and an example of threat assessment. Section III focuses on operating system vulnerabilities and discusses application vulnerabilities; public domain vs. COTS; and connectivity and dependence. Section IV explains what risk assessment is and Section V explores qualitative vs. quantitative tools and types of risk assessment and concludes with an assessment of the future of risk management. Corporate security professionals around the world will find this book a highly valuable source of information. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. The ever-evolving nature of accountant and emphasis on professional accountability means that all busness professionals need to ensure they are up-to-date with the latest developments. This latest revision of CIMA's Official Terminology addresses this need defining relevant terms used in today's business environment. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Widely used by electrical engineers, contractors and wiremen, this instruction manual is also useful for others who are involved in domestic electrical installation - including heating engineers, architects and maintenance staff. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Starting Electronics is unrivalled as a highly practical introduction for hobbyists, students and technicians. Keith Brindley introduces readers to the functions of the main component types, their uses, and the basic principles of building and designing electronic circuits. Breadboard layouts make this very much a ready-to-run book for the experimenter; and the use of multimeter, but not oscilloscopes, puts this practical exploration of electronics within reach of every home enthusiast's pocket. The third edition has kept the simplicity and clarity of the original. New material includes sections on transducers and more practical examples of digital ICs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Mechanical Design describes the design process for students of mechanical engineering. It introduces the reader to the concept that engineering design is applicable to the entire process of product manufacture. All phases of product design are considered, including marketing, specification, conceptualisation, embodiment, detailing, manufacture and retailing. Concentrating mainly on rotary machine elements such as bearings, shafts, gears, seals, chains, clutches and brakes, this book provides the methodology for detailing and selection of these elements as part of the design process. Fully worked examples are provided in each chapter along with questions for the reader. Complete solutions are provided in appendices. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Fair. This eagerly awaited second edition of Heinz Heisler's Advanced Vehicle Technology is a comprehensive and thorough description of vehice bodies and components. The second edition has been rigorously updated to provide additional material on subjects such as antilock braking, vehicle aerodynamics, tire tread design advances, electronically controlled anti-vibration engine mountings and transport refrigeration. Around 100 new diagrams have been included to complement the text. Advanced Vehicle Technology 2nd edition's depth of coverage, detailed illustrations and fluent and precise style are the outstanding features in this high quality student text. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Zustand: Good. One of the most important subjects for any student of engineering to master is the behaviour of materials and structures under load. The way in which they react to applied forces, the deflections resulting and the stresses and strains set up in the bodies concerned are all vital considerations when designing a mechanical component such that it will not fail under predicted load during its service lifetime. All the essential elements of a treatment of these topics are contained within this course of study, starting with an introduction to the concepts of stress and strain, shear force and bending moments and moving on to the examination of bending, shear and torsion in elements such as beams, cylinders, shells and springs. A simple treatment of complex stress and complex strain leads to a study of the theories of elastic failure and an introduction to the experimental methods of stress and strain analysis. More advanced topics are dealt with in a companion volume - Mechanics of Materials 2. Each chapter contains a summary of the essential formulae which are developed in the chapter, and a large number of worked examples which progress in level of difficulty as the principles are enlarged upon. In addition, each chapter concludes with an extensive selection of problems for solution by the student, mostly examination questions from professional and academic bodies, which are graded according to difficulty and furnished with answers at the end. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. This eagerly awaited second edition of Heinz Heisler's Advanced Vehicle Technology is a comprehensive and thorough description of vehice bodies and components. The second edition has been rigorously updated to provide additional material on subjects such as antilock braking, vehicle aerodynamics, tire tread design advances, electronically controlled anti-vibration engine mountings and transport refrigeration. Around 100 new diagrams have been included to complement the text. Advanced Vehicle Technology 2nd edition's depth of coverage, detailed illustrations and fluent and precise style are the outstanding features in this high quality student text. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. One of the most important subjects for any student of engineering to master is the behaviour of materials and structures under load. The way in which they react to applied forces, the deflections resulting and the stresses and strains set up in the bodies concerned are all vital considerations when designing a mechanical component such that it will not fail under predicted load during its service lifetime. All the essential elements of a treatment of these topics are contained within this course of study, starting with an introduction to the concepts of stress and strain, shear force and bending moments and moving on to the examination of bending, shear and torsion in elements such as beams, cylinders, shells and springs. A simple treatment of complex stress and complex strain leads to a study of the theories of elastic failure and an introduction to the experimental methods of stress and strain analysis. More advanced topics are dealt with in a companion volume - Mechanics of Materials 2. Each chapter contains a summary of the essential formulae which are developed in the chapter, and a large number of worked examples which progress in level of difficulty as the principles are enlarged upon. In addition, each chapter concludes with an extensive selection of problems for solution by the student, mostly examination questions from professional and academic bodies, which are graded according to difficulty and furnished with answers at the end. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. This third volume should be of interest to Open University students and other students of oceanography. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. A complete learning package for business executives and students who need to develop their knowledge of the language in a commercial context. Assumes a very basic standard of German. The key feature of this title is its dual function; it combines language learning with doing business in Germany and as such can be used both as a workbook and as a source of reference. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Zustand: Very Good. PIC in Practice is a graded course based around the practical use of the PIC microcontroller through project work. Principles are introduced gradually, through hands-on experience, enabling students to develop their understanding at their own pace. Dave Smith has based the book on his popular short courses on the PIC for professionals, students and teachers at Manchester Metropolitan University. The result is a graded text, formulated around practical exercises, which truly guides the reader from square one. The book can be used at a variety of levels and the carefully graded projects make it ideal for colleges, schools and universities. Newcomers to the PIC will find it a painless introduction, whilst electronics hobbyists will enjoy the practical nature of this first course in microcontrollers. PIC in Practice introduces applications using the popular 16F84 device as well as the 16F627, 16F877, 12C508, 12C629 and 12C675. In this new edition excellent coverage is given to the 16F818, with additional information on writing and documenting software. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process. After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges. This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness (or, in planning terms, the difference between tactics and strategy) is becoming more and more important. Today, successful chief executives and management teams are grasping the absolute necessity of understanding where their companies should be going, with this direction properly articulated in plans that identify and develop those things that make a company significantly and profitably different over time. It is not difficult to spot those organizations that have not adopted this strategic planning orientation. They reorganize with regular monotony, and more and more such firms are being taken over by more enterprising ones that have learned to drive using the strategic planning approach. Such marketing planning will never be easy. Indeed, it grows more difficult by the day. Thousands of readers of the black and white version of this title (in print since 1987) testify to the easy-to-use approach illustrated by a leading cartoonist. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Good. For persons engaged in photography the law relating to photography can often lay unwelcome traps for the unwary. The difficulty, for those considering the legal consequences of their actions, is where to find the necessary advice. This single volume, easy-to-read guide to the relevant law provides a resource to anyone associated with photography. It covers all the latest legislation and includes chapters on contract law, consumer law, employment law and the law relating to trading status. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. This is a practical guide, without excessive theory or mathematics, to the installation and servicing of satellite TV receiving equipment for those professionally employed in the aerial rigging and TV trades. This edition continues to meet that practical need between theoretical text book and simple installation guide. The work has been completely rewritten and updated to include topics such as digital television. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Good. This is a practical guide, without excessive theory or mathematics, to the installation and servicing of satellite TV receiving equipment for those professionally employed in the aerial rigging and TV trades. This edition continues to meet that practical need between theoretical text book and simple installation guide. The work has been completely rewritten and updated to include topics such as digital television. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. The Advanced GNVQ in Engineering includes the optional unit Electronics which should be a unit that most colleges will include when running their GNVQ Engineering courses. This book has been tailored specifically to cover the unit and combines the necessary theory with the practical and vocational elements of the GNVQ. It includes practical examples, case studies and multiple choice questions. The book provides a strong emphasis on electronics as part of engineering. It is suitable for technician students at FE level, and students studying GNVQ Engineering and Advanced Engineering. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. A core text for first year modules in Design Engineering offering student-centred learning based in real-life engineering practice. Design Engineering provides all the essential information an engineering student needs in preparation for real-life engineering practice. The authors take a uniquely student-centred approach to the subject, with easily accessible material introduced through case studies, assignments and knowledge-check questions. This book is carefully designed to be used on a wide range of introductory courses at first degree and HND level. The interactive style of the book brings the subjects to life with activities and case studies rather than devoting hundreds of pages to theory. Key numerical and statistical techniques are introduced through Maths in Action panels located within the main text. The content has been carefully matched to a variety of first year degree modules from IEng and other BSc Engineering and Technology courses. Lecturers will find the breadth of material covered gears the book towards a flexible style of use, which can be tailored to their syllabus. This essential text is part of the IIE accredited textbook series from Newnes - textbooks to form the strong practical, business and academic foundations for the professional development of tomorrow's incorporated engineers. Forthcoming lecturer support materials and the IIE textbook series website will provide additional material for handouts and assessment, plus the latest web links to support, and update case studies in the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. COBOL for Students has established itself as one of the most successful teaching texts on COBOL programming and is now in its fourth edition. The first part of the book concentrates on the fundamentals of the language and takes students to the point where they can write modestly sized programs using sequential files. Part two assumes competence in elementary COBOL and explains design and other programming techniques which should be part of the professional programmer's repertoire. Part three extends the student's knowledge of the language by explaining some of the more advanced features of COBOL. Written for students learning COBOL for the first time, it takes the reader from the basic fundamentals right through to some of the more advanced features in one handy, and inexpensive volume. As many lecture courses have been based upon earlier editions of this book, this edition maintains the highly successful style and format and has been updated to include the 'Intrinsic Function Module for COBOL'. (This is the ANSI Standard X3.23a-1989 (COBOL 89) which has also been adopted as ISO International Standard 1989 Addendum 1 (an addendum to the ANSI Standard X3.23-1985 (COBOL 85)) and consists mainly of 42 predefined functions related to many different application areas). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. A truly accessible guide to TV technology and the Digital revolution. The third edition of the Newnes Guide to Television & Video Technology is the definitive guide to analogue and digital TV technology. Eugene Trundle explores the fundamentals of Digital TV (satellite, cable and terrestrial) and Digital Video, as well as providing a thorough grounding in analogue systems. The readable style of this book makes it the first choice for a wide range of readers working in TV manufacturing, broadcasting and retail. It also makes fascinating reading for anyone who wants to discover the technical side of the Digital revolution gain a better understanding of their home video equipment, or simply learn more about how their TV works. Newnes Guide to Television & Video Technology is essential reading for service engineers and electronic servicing students, and provides an ideal foundation text for the relevant units of City & Guilds 2240, NVQs and the new City & Guilds Progression Awards (6958). A truly accessible guide to TV technology and the Digital revolution Essential information for all servicing students and professionals Includes full coverage of analog systems, and new material on Digital. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. A collection of Peter Drucker's essays and interviews on the subject of the management of change. This book deals with a topic that has been one of the principal preoccupations of management thinkers in the 1990s. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.