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  • Margaret J. Snowling

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1996

    ISBN 10: 1897635486 ISBN 13: 9781897635483

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    In den Warenkorb

    Paperback. Zustand: Very Good. This work presents current ideas on the relationship between spoken and written language difficulties, providing clinical and educational perspectives on the assessment and management of children's reading and spelling problems. The book begins with a theoretical overview. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Chip Espinoza

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470563931 ISBN 13: 9780470563939

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. A valuable tool for anyone who wants to effectively manage andmotivate twenty-something workers Many books are being published on how to manage employees of the"millennial" generation, but the solutions offered are anecdotal atbest. Backed by years of serious research, Managing theMillennials provides managers of all ages with specificrecommendations and tools for engaging this burgeoningdemographic-some 78 million strong. Each chapter shares relevantinterviews, case studies, and offers research-backed ideas and bestpractices to help any organization and their leaders address thechallenges generational diversity presents. Answering the perplexing question of how does one lead andmanage younger employees, this book * Offers research-based guidance on getting the most fromtwenty-something employees * Answers common questions and outlines practical solutions forbuilding better relationships between the younger workers and thepeople who manage them * Includes a Special Offer with immediate benefit to readers:access to the authors' Generational Rapport Inventory (GRI), a toolthat measures a managers competencies and identifies strengths andweaknesses in dealing with Millennials. * Accompanied by an associate web site,leadingthemillennials.com, offering a weekly blog addressinggenerational diversity issues in the workplace Insightful and practical, Managing the Millennials is avaluable tool for millions of managers globally whose job it is tomanage and motivate their twenty-something workers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Edgar H. Schein

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1985

    ISBN 10: 0883900300 ISBN 13: 9780883900307

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. In many cases, people select a career for all the wrong reasons, and find their responses to the workplace are incompatible with their true values. This situation results in feelings of unrest and discontent and in lost productivity. To help people avoid these problems, the newly--revised Career Anchors is designed to help people uncover their real values and use them to make better career choices. This revised edition includes two new sections, "Major Stages of the Career" and "Career Movement, Progress, or Success." Instructions and other components have been revamped for clarification, the references have been updated, and the contents have been rearranged for more convenient usage in classes and workshops. Career Anchors can help you think through your career options and give you a clear understanding of: * Your own orientations toward work* Your motives* Your values* Your talents The Career Anchors Instrument and Trainer's Manual provide a systematic way of exploring how you perceive yourself, based on your own experiences. The instrument is divided into three parts - the orientations inventory, the career anchor interview, and the conceptual material. Career Anchors will help people: * Define the themes and patterns dominant in your life* Understand your own approach to work and a career* Provide reasons for choices* Take steps to fulfill your own self--image. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • David D. Busch

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2007

    ISBN 10: 0470120517 ISBN 13: 9780470120514

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. Having trouble putting down your Nikon D80 long enough to read the manual? Slip this convenient, fullcolor guide into your camera bag instead. Youll find big, clear color photos to help you identify the cameras many controls, complete information on using each button and dial, and breathtaking examples of the results. Then discover stepbystep recipes for shooting terrific photos in more than 15 specific situations. This indispensable guide is like having a personal photographic assistant. Testdrive your Nikon D80 with a Quick Tour. Learn to efficiently operate all your cameras controls. Review photographic basics like exposure, lighting, and composition. Explore different types of lenses. Discover the appropriate lens, ISO setting, aperture or mode, shutter speed, and lighting for a variety of subjects and situations. Get expert tips on downloading and editing your photos. Order today so youll have this goanywhere guide along wherever you go. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Steve Gates

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470664916 ISBN 13: 9780470664919

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. Negotiation is one of the most important skills in business. Fact. No other skill will give you a better chance of optimising your success and your organisation's success. Every time you negotiate, you are looking for an increased advantage. This book delivers it. From planning, dynamics and strategies, to psychology, tactics and behaviours, nothing will put you in a stronger position to build capability, build negotiation strategies and facilitate negotiations through to successful conclusions. Chapters include: * The Clock Face of Negotiation * Can You Really Negotiate? * Limitations * The Architect * The 'e' Factor * Empowerment * Creativity * Partnerships The Negotiation Book is your competitive advantage. That's something everyone can agree on. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Miikka Poikselka

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2006

    ISBN 10: 0470019069 ISBN 13: 9780470019061

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    EUR 2,21

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    Paperback. Zustand: Very Good. "The IMS: IP Multimedia Concepts and Services in the Mobile Domain, Second Edition", builds on the success of the previous best-selling edition, providing comprehensive coverage of IMS - its concepts, architecture, protocols and functionalities with a wealth of new and updated material. Mobile telephony with the current technology has been hugely successful and demonstrates the immense value of communicating with peers while being mobile, and with increasingly available smarter multimedia terminals, the communication experience will be something more than just exchanging voice. These multimedia terminals need IP multimedia networks. Hence the Third Generation Partnership Project (3GPP) has developed a standard for SIP-based IP multimedia service machinery known as 'The IMS' (IP Multimedia Subsystem). This completely up-to-date and informative guide explains everything you need to know about it. The key features of the second edition include: two new chapters on push-to-talk over cellular and group management; additional new material includes: fixed and mobile convergence, interworking between IPv4 and IPv6 in the IMS, combined circuit-switched and IMS services (combinational services), IMS security and alternative session establishment procedures; more coverage of the benefits of IMS, particularly with regard to its role in fixed-mobile convergence; special emphasis on services, featuring more detailed descriptions of presence, messaging, group management and push-to-talk over cellular (conferencing); updates on Third Generation Partnership Project Agreement (3GPP) Release 6 level; and, new examples and case studies, including a variety of scenarios, how to handle multiple terminals and end-user preferences. Written in a manner that allows readers to choose the level of knowledge and understanding they need to gain about the IMS, this volume will have instant appeal to a wide ranging audience including marketing managers, research and development engineers, network engineers, developers, test engineers and university students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Kursty Groves

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470713836 ISBN 13: 9780470713839

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Fine. I Wish I Worked There! reveals the worlds most inspiring and innovative places to work, investigating twenty famous brands that place innovation at the heart of their culture. Easytoadopt principles facilitate the design, creation, or finding of spaces that are conducive to different types of creative activity, namely: Reflection, Collaboration, Stimulation, and Play. Never before has a title looked specifically at how the working environment fosters the flow of ideas from both practical and emotional perspectives with business results.

  • Stanley E. Portny

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2006

    ISBN 10: 0470049235 ISBN 13: 9780470049235

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. More than two thirds of American companies use teams to execute their most important projects, making project management a highly valuable skill for advancing your career. "Project Management For Dummies, Second Edition" introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'll find out how to: define your project and what you intend to accomplish; identify project stakeholders and their expectations; develop a project plan; establish project schedules and timetables; determine which skill sets and resources the project requires; choose team members and define their roles; launch you project and track its progress; encourage peak performance; and, conclude your project successfully. Complete with helpful tips on delegating, shortening schedules, and optimizing your own performance ,"Project Management for Dummies", helps you get your project, and your career, off the ground in no time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Christopher Negus

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2007

    ISBN 10: 0470082933 ISBN 13: 9780470082935

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. In this handy, compact guide, you'll explore a ton of powerful Ubuntu Linux commands while you learn to use Ubuntu Linux as the experts do: from the command line. Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running Ubuntu, Debian, and KNOPPIX or any other Linux distribution. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Julian Knight

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470686375 ISBN 13: 9780470686379

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. So - you want to be knowledgeable about British politics but don't know where to start. The rich history, complex statistics and tricky political jargon are getting in your way, not to mention the media hype (is politics only about duck houses and moats?). But don't worry! British Politics For Dummies is your essential guide to understanding even the trickiest questions surrounding politics in the UK, so you'll be discussing the ins and out of leaders, parties, ideologies, constitutions, laws, cabinets and summits past and present in no time - and with maximum confidence. Coming up to the potential end of Labour's historic three terms in power, there's never been a better time to get to grips with politics. British Politics For Dummies includes: Part 1: The Basics of Politics Chapter 1: Taking in the Political Universe Chapter 2: Understanding Why Politics and Politicians are Important Chapter 3: Looking at Democracy & Participation Chapter 4: Examining Different Political Ideologies Chapter 5: Forming of the British Political State Part 2: Elections and Britain's Parties Chapter 6: Electoral & voting systems Chapter 7: Voting Behaviour & Trends Chapter 8: Honing in on Political Parties Chapter 9: Pressure Groups Chapter 10: Politics & the Media Part 3: The Ins & Outs of Parliament Chapter 11: Britain's Constitution Chapter 12: Examining Britain's Parliamentary Democracy Chapter 13: Gazing at the Summit: the PM and Cabinet Chapter 14: Ministers & Civil Servants Chapter 15: The Courts & The Judiciary Chapter 16: Laying Bear Devolution & Local Government Chapter 17: Joining the Lawmakers: Becoming a Politician Part 4: Politics Worldwide Chapter 18: Understanding Britain's Place in the World Chapter 19: Taking in the International Stage Chapter 20: Expanding Your Horizons: Europe Chapter 21: Leading the Free World: US Politics Part 5: Parts of Ten Chapter 22: Ten Significant Prime Ministers Chapter 23: Ten Major Political Scandals Chapter 24: Ten Events Which Formed the Modern Political World Chapter 25: Ten Political Trends for the Future. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Michael Pidd

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1996

    ISBN 10: 0471964557 ISBN 13: 9780471964551

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Good. This text is a bridge across what sometimes seems a divide between "hard" and "soft" OR/MS. It demonstrates that the views which are often characterized as "hard" and "soft" OR/MS are not really in opposition to one another but are addressing different types of issue. It explores the development and use of explicit models in management science. It discusses the way in which models are built and the way in which they should be used. The emphasis is on modelling rather than mathematics, though some familiarity with algebra and statistical ideas will be expected of the reader. It is careful to pace management science within a framework which is defensible in the face of attacks on rational methods in business. It argues for their relevance alongside other aspects of management such as intuition, vision and leadership. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

  • Christopher Negus

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2007

    ISBN 10: 0470082933 ISBN 13: 9780470082935

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Anzahl: 1 verfügbar

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    Paperback. Zustand: Fair. In this handy, compact guide, you'll explore a ton of powerful Ubuntu Linux commands while you learn to use Ubuntu Linux as the experts do: from the command line. Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running Ubuntu, Debian, and KNOPPIX or any other Linux distribution. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

  • Steven J. Stein

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2006

    ISBN 10: 0470838361 ISBN 13: 9780470838365

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    EUR 2,11

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    Anzahl: 5 verfügbar

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    Paperback. Zustand: Very Good. A FULLY REVISED AND UPDATED EDITION OF THE INTERNATIONAL BESTSELLER What does it take to be a firefighter? Fighter pilot? Top of the heap in the sales department? A brilliant customer service advisor? Esteemed and respected corporate leader? What does it take to get ahead? To separate yourself from the competition" Lead a less stressful existence? To be fulfilled in personal life and professional pursuits? What is the most important dynamic of your makeup? Is it your A0 intelligence quotient? Or B0 emotional quotient? If you picked "A", you are partly correct. Your intelligence quotient can be a predictor of things such as academic achievement. But it is fixed and unchangeable. The real key to personal and professional growth, and happiness, is your emotional quotient, which you can nurture and develop. The EQ Edge, by Steven J. Stein and Howard E. Book, shows you how the dynamic of emotional intelligence works. By understanding EQ, you can build more meaningful relationships, boost your confidence and optimism, and respond to challenges with enthusiasm--all of which are essential ingredients of success. The book features case studies and fascinating--and surprising--insights into EQ and the workplace. As an HR or line manager, this book will help you determine which personnel are the right fit for job opportunities and who among your staff will be the most promising leaders and drivers of your business. And because CEOs to front-line workers also have other roles--parent, spouse, caregiver to aging parents, neighbor, friend-The EQ Edge also describes how everyone can be more successful in these relationships. "Finally, a practical and useable guide to what emotional intelligence is all about. This book peels the onions on what EQ really is and teaches the reader to assess their own EQ and how to increase it. This is the holy grail for career success." -Michael Feiner, Professor, Columbia Graduate School of Business and author of The Feiner Points of leadership. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • George Green

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2007

    ISBN 10: 0470059109 ISBN 13: 9780470059104

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Fair. Includes advice on perfecting dialogue, plot, and endings Turn your bright idea into a brilliant novel With a published author advising you on how to write a great novel, and a literary agent on how to get a publishing deal, this guide gives you the complete inside track on the art and science of breaking into the fiction publishing industry. It takes you step-by-step from concept to contract so you have all the tools you need to tell your story with skill, and approach agents and publishers with confidence. * Structure your novel * Develop believable characters * Put the seven basic stories to work * Troubleshoot and edit your work * Get a good agent * Negotiate a deal. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

  • Lynn Beighley

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470584459 ISBN 13: 9780470584453

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. Learn how jQuery can make your Web page or blog stand out from the crowd! jQuery is free, open source software that allows you to extend and customize Joomla!, Drupal, AJAX, and WordPress via plug-ins. Assuming no previous programming experience, Lynn Beighley takes you through the basics of jQuery from the very start. You'll discover how the jQuery library separates itself from other JavaScript libraries through its ease of use, compactness, and friendliness if you're a beginner programmer. Written in the easy-to-understand style of the For Dummies brand, this book demonstrates how you can add unique and exciting interactivity to a Web site or WordPress blog, including photo browsers, menus, tab-based navigation, sliding sidepanels, slideshows, transition effects, fade effects, Twitter feeds, and much, much more! Walks you through the capabilities of jQuery, the number one open source JavaScript library that enables you to provide interactivity on a Web site or blog Helps you understand DOM (Document Object Model) scripting, applying CSS classes via JQuery, and adding in special effects and jQuery plug-ins to your site Shows you how to create dazzling special effects on your site, including fades, slide shows, sliding panels, tabbed navigation, and more Explains how to add customized Twitter feeds, RSS feeds to aggregate content on your site, or add a photo browser to a site or blog Introduces ways to create jQuery plug-ins for WordPress, Drupal, and more If you have queries about how you can make your blog or Web site stand apart from the crowd, jQuery For Dummies is the book for you! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Steve Gates

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470664916 ISBN 13: 9780470664919

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Fine. Negotiation is one of the most important skills in business. Fact. No other skill will give you a better chance of optimising your success and your organisation's success. Every time you negotiate, you are looking for an increased advantage. This book delivers it. From planning, dynamics and strategies, to psychology, tactics and behaviours, nothing will put you in a stronger position to build capability, build negotiation strategies and facilitate negotiations through to successful conclusions. Chapters include: * The Clock Face of Negotiation * Can You Really Negotiate? * Limitations * The Architect * The 'e' Factor * Empowerment * Creativity * Partnerships The Negotiation Book is your competitive advantage. That's something everyone can agree on.

  • Cedric Read

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1997

    ISBN 10: 0471975990 ISBN 13: 9780471975991

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    EUR 1,77

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    Anzahl: 1 verfügbar

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    Paperback. Zustand: Good. 'If CFOs need a blueprint for the next millennium, this is it. A rational, comprehensive view of how to re-shape the corporation and the finance function for the challenges ahead.' Robert Hoffman, CFO Monsanto 'A provocative discussion of what the 21st century corporation needs - and how the CFO can provide it, designing the structure for global value creation, element by element.' Erik G Nelson, senior vice president & CFO Procter & Gamble 'CFO: Architect of the Corporation's Future offers finance professionals clear, practical advice for meeting growing demands from management inside the corporation and the investment community outside.' Dudley Eustace, vice chairman & executive vice president Philips 'This book redefines the CFO's role in readiness for the corporate world beyond 2000. It presents a guide to what the CFO has to do to secure the corporation's future and his or her own career success.' Dieter Timmermann, CFO Braun AG 'Survey results, concise case studies and the CFO "checklists" that end each chapter make this a well-organized, quick and insightful read for anyone interested in the future of the financial executive.' Financial Executive magazine Business/Finance. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

  • Peter Block

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1986

    ISBN 10: 0893840521 ISBN 13: 9780893840525

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    In den Warenkorb

    Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Jill Solomon

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470695099 ISBN 13: 9780470695098

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Good. Corporate governance is concerned with how a company is directed and controlled and, in particular, with the role of the directorate and the need to ensure that there is an effective framework for accountability of directors to owners. Corporate Governance and Accountability, Third Edition provides readers with an up-to-date summary of the most recent developments in corporate governance. The book provides a full discussion of corporate governance issues and adopts a holistic approach to corporate governance. It provides a full discussion of corporate governance issues, taking the broadest view of the corporate governance agenda, including both theory and practice. The new edition is comprehensively updated and incorporates new codes of practice, policy documents and academic research. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

  • Rob Willson

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2005

    ISBN 10: 0470018380 ISBN 13: 9780470018385

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Good. "We all have aspects of ourselves that we would like to change, but many of us believe that a leopard can't change its spots - if that's you, stop there! "Cognitive Behavioural Therapy for Dummies" will help identify unhealthy modes of thinking - such as "a leopard can't change it's spots"! - that have been holding you back from the changes you want. CBT can help whether you're seeking to overcome anxiety and depression, boost self-esteem, lose weight, beat addiction or simply improve your outlook in your professional and personal life.". The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

  • Ken Blanchard

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1997

    ISBN 10: 068815428X ISBN 13: 9780688154288

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Hamish Pringle

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1999

    ISBN 10: 047198776X ISBN 13: 9780471987765

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. The only guide to understanding and making the most of one of the hottest trends in branding today Nothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained a great deal of momentum over the past decade, thanks, in no small part, to such recent, notable examples as McDonald's commitment to saving the rain forests and BMW's breast cancer fund-raising initiatives. Now, in the first book to explore the business benefits of CRM and its positive and negative impacts on business strategy, two experts explain the concept and fundamental principles of CRM and its place within the contemporary discourse on branding. And, with the help of numerous, fascinating, and instructive case studies, they demonstrate how marketers can harness the power of CRM to position and enhance customer loyalty to a brand, product, or service. Hamish Pringle (London, UK) is a Principal in Brand Beliefs, Ltd. Marjorie Thompson (London, UK) is with Saatchi & Saatchi. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Jane Peyton

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2003

    ISBN 10: 0470849428 ISBN 13: 9780470849422

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. A warning to anyone who claims that they know London.think again! There is a whole new world waiting for us if we would only look beyond those familiar storefronts and all that corporate branding. "Looking up in London" is the first book to introduce us to the overlooked gems on London's buildings above eye-level. Combining a travel guide with a treasure hunt, this is a book for London's explorers, visitors and residents alike. A compendium of detailed colour photographs, maps and fascinating architectural and historical facts about special decorative features introduces us to a dimension of London we may otherwise never have seen. Beautifully illustrated with colour photographs, this book is the equivalent of taking a tour with a local who knows all the hidden corners and secrets that other tour guides ignore. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • David Meerman Scott

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470645954 ISBN 13: 9780470645956

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:* Develop a business culture that encourages speed over sloth* Read buying signals as people interact with your online information* Crowdsource product development, naming, and even marketing materials such as online videos* Engage reporters to shape stories as they are being written* Command premium prices by delivering products at speed* Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Janine Warner

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

    ISBN 10: 0470612622 ISBN 13: 9780470612620

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. The fast, easy, visual way to learn Dreamweaver Dreamweaver holds 90 percent of the market share forprofessional Web site development software. It allows users tobuild and maintain robust Web sites without writing code; thisfull-color, step-by-step visual guide shows beginning Web designershow to build dynamic, database-driven Web sites quickly andeasily. * Dreamweaver is the leading tool for Web site development; thisvisual reference covers what beginners need to know to make themost of newest release and create professional-quality sites * Covers more than 150 Dreamweaver tasks with clear, step-by-stepinstructions illustrated with full-color screen shots * Shows how to apply style sheets, use dynamic HTML, addmultimedia and images, publish and maintain your site, usehyperlinks to navigate through a site as well as to link to othersites, create dynamic sites using databases, and much more With two-page lessons, larger screen shots, and concise,jargon-free explanations, Teach Yourself VISUALLYDreamweaver is the ideal guide for beginning Web designers whoare also visual learners. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Eric Cullen

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1997

    ISBN 10: 047196980X ISBN 13: 9780471969808

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Fair. Drawing from their experience with offender groups, the authors summarize examples of "best practice" that therapeutic communities can offer to offenders in the United Kingdom, Europe and the United States. Practical comparison is made of these therapeutic communities. The emphasis is on jargon-free, practical guides and descriptions of requisite skills, procedures and organizations to allow readers to understand how to build and sustain therapy in prisons. These descriptions are enhanced by reference to the proof of therapeutic communities' effectiveness in terms of improved personality, prison behaviour and reduced offending. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

  • Helen Morrison

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2004

    ISBN 10: 0470869771 ISBN 13: 9780470869772

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. Helen Morrison produces controversial theories as to why people commit multiple murders, having interviewed some of the most notorious killers in the world. Are serial killers born? Does child abuse really play a part in the formation of a killera s psyche? Are serial killers neurologically different from the rest of humanity? Helen Morrison provides her opinions on these and many other questions in her detailed portrayal of the 21 murderers featured in the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Malcolm Kushner

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2006

    ISBN 10: 0470034726 ISBN 13: 9780470034729

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. Includes memorable ways to start and finish your speech with a flourish Straightforward advice on making your speeches sparkle With the right preparation even the most nervous speaker can deliver a winning presentation. Public Speaking & Presentations For Dummies shows you how, from drafting your content to honing your tone for a perfect delivery. More confident speakers can find expert advice on getting visual aids right, impromptu speaking, dazzling in roundtables, and much more. Discover how to Organise your speech Conquer your fears Research content effectively Get your body language right Use humour properly Speak to a foreign audience. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Ann Buchanan

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 1992

    ISBN 10: 0471934798 ISBN 13: 9780471934790

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Fine. The aim of this book is to give practical information to child-care professionals, both medical and non-medical, who may in one way or another be involved in the treatment and management of soiling children. The book is based on 6 years of doctoral research by the author, involving a pilot study of children who soiled, a research study of soiling children, as well as post-doctoral involvement with other children and their families with soiling problems. This book is written in collaboration with Dr Graham Clayden, Honorary Consultant Paediatrician at St Thomas's Hospital in London. Dr Clayden advised the author during the original study. They have since been involved in joint work with soiling children and their families. The author's original research project involved 66 soiling children. This included a study of soiling children treatment by a local paediatric department, and further study of soiling children treated by a traditional child psychiatric clinic, and finally a study of soiling children treated by an experimental "whole child" approach which sought to incorporate treatment of the psychological, physical and social aspects of the problem. The author, a behaviourally trained social worker, was the key therapist, working under medical supervision. The research validated the benefits of an integrated "whole child" approach for soiling problems. The book is designed both for the busy professional, who wants in the shortest possible time, to assimilate the essentials of the "whole child" approach for assessing and treating the soiling child, as well as for those practitioners who require a more comprehensive research resume. To meet the differing needs of readers, the book is therefore in 4 parts. Part 1 includes an extensive review of international literature on the subject, covering both causation theories and treatment studies. Part 2 is the practical part of the book; how to assess the "whole child" and his family, and the treatment and management of the problem, using the "whole-child" approach. Part 2 stands on its own and will give the busy professional the basic information he needs to help a soiling child and his family. For those who wish to know more, Part 3 takes a wider look at the associated problems of soiling children. In this section Dr Clayden has written an important chapter on neurological disorders associated with soiling. There is also a chapter on the relationship between soiling and sexual abuse. Finally the Afterword looks at the wider implications from the research and suggests ways of setting up specific services for the soiling child.

  • Wiley

    Sprache: Englisch

    Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2009

    ISBN 10: 0470400730 ISBN 13: 9780470400739

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich

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    Paperback. Zustand: Very Good. This essential guide answers all your questions on using a Macintosh computer, whether you're unpacking your very first Mac after switching from a PC or upgrading from an older Mac. You'll walk through all pre-installed Mac applications, including using Mac OS X, browsing the Web using Safari, downloading music from the iTunes store, troubleshooting Mac-specific problems, organizing photos in iPhoto, organizing calendars in iCal, editing digital video in iMovie, and more. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.