grin verlag examicus verlag jul 2024 (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -Scientific Essay from the year 2024 in the subject Literature - Canada, University of Marburg (Marburger Zentrum für Kanada-Studien), language: English, abstract: The importance and role of literature originating in former colonies such as Australia, Canada, India, New Zealand or Pakistan during the last fifty years by now is undisputed since most writers gave a new push to English-speaking literature by adding matters of colonialism, racism, immigration, exile, survival, border crossing or hybrid existence.Canada hereby soon gained a key role since it was and still is considered to be an ideal place for diversity which formed the basis for a multicultural society which soon produced an enormous number of writers disposing of different political, cultural, ethnic or religious backgrounds.This essay therefore mainly deals with matters of loosing and (re-)gaining First Nation identity in contemporary Canada. It hereby throws light on a history of racism, exploitation, genocide, subjugation and discrimination which has marked Canadian history for such a long time.The loss of tradition and identity patterns hereby are of special interest since their results led to various ways of existence which constantly created multiple forms of the hybrid between two worlds ¿ the world of the First Nations and the world of Western colonialism and its manifold realisations. 36 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Case Study from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Coventry University (Business Marketing), course: Digital Marketing, language: English, abstract: This case study explores Nike's digital marketing strategy, analyzing its brand selection and overview, product range, and revenue success from 2005 to 2022. It delves into understanding Nike's customer base through situation and business environment analysis, including Porter¿s Five Forces, PESTEL, and SWOT analysis. The study investigates Nike's customer segmentation, behavior evolution, and data analytics sources. Additionally, it examines Nike's marketing mix, encompassing product, promotion, and marketing tools like CRM and PPC advertising. Nike's strategic objectives to enhance brand awareness, customer acquisition, retention, and engagement are detailed, alongside a multi-channel strategy and timeline of activities. The study concludes with insights into KPI identification, performance measurement strategies, and monitoring techniques, providing a comprehensive view of Nike¿s digital marketing prowess and strategic management. 36 pp. Englisch.