Services marketing (Mehr als 2.000 Ergebnisse)

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Paperback. Zustand: Very Good. Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success.Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system.Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.…

Paperback. Zustand: Very Good. This is a huge direct response copywriters handbook full of swipes for sales letters, sales letter writing, email writing, email marketing copy, direct response advertising and direct response social media marketing. The Marketing Sidekick was created to be your co-pilot to help you navigate through the thickest of writer's blocks, and fly your way towards clear skies and clear profits Let's face it, it isn't always easy coming up with sales letters, emails, social media posts, generating copy, or to put out an effective advertisement. Developed by legendary internet marketing millionaire Matt Bacak, the Marketing Sidekick is a three-part powerhouse of idea generators, or swipes, created and compiled to help you generate and communicate fresh ideas and ultimately make sales. Part one is focused on drawing in your customers, part two is meant to get them to keep reading while injecting subtle pre-sale thoughts, and part three is there to ensure you get the sale. Each part contains chapters of split tested headlines, words, and phrases to adapt, tweak & alter for any marketing scenario that might be thrown your way.…

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Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.…

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Zustand: Good. PLEASE PROVIDE COURSE INFORMATION PLEASE PROVIDE.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. Good condition. Like New dust jacket.

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Hardcover. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. The authors develop a framework for understanding the interrelationship between quality and marketing in services.

Zustand: Good. The authors develop a framework for understanding the interrelationship between quality and marketing in services.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.…

Paperback. Zustand: Very Good.

Paperback. Zustand: Good. Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.…

Hardback. Zustand: Very Good. Dieses Buch hilft Beratern, sich selbst und ihre jeweiligen Dienstleistungen zu vermarkten. Der Autor beschreibt mit dem Client-Centered Marketing (Kundenorientiertes Markekting) eine Methode, neue M rkte zu durchdringen. Detailliert wird aufgef hrt, wie man eine L cke im Beratungsangebot aufsp rt, diese L cke ausnutzt, einen bestimmten Industriezweig anvisiert und untersucht, den Zielmarkt versteht, potentielle Kunden klassifiziert und bewertet, mit Beratungsleistungen wirbt und diese dann an den Zielmarkt verkauft. Diese 3. Auflage besteht aus einer weitgehend berarbeiteten und umstrukturierten 2. Auflage und enth lt dar ber hinaus 12 neue Kapitel. (10/97).…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good.

Hardback. Zustand: Good. Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, this book includes multiple chapters with strategies for understanding and closing the critical gaps.

Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.