Marketing Your Consulting and Professional Services - Hardcover

Davidson, Jeffrey P.; Connor, Richard A.

 
9780471520740: Marketing Your Consulting and Professional Services

Inhaltsangabe

Here is a "blueprint" for professionals, business people and techinicians: specialists who want to enter the consulting field or market their firms' professional services more effectively and profitably. This second edition is revised to serve as a marketing handbook for the 1990s and beyond, and is based on the same "client-centered/leveraged" approach as the original edition, showing how servicing fewer clients/markets can generate greater profits. It contains principle-based practices and strategies culled from over 20 years of experiences in 600 firms, effectively converting theory into practical reality for professionals who need to know what to do and how to do it.

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Reseña del editor

Here is a "blueprint" for professionals, business people and techinicians: specialists who want to enter the consulting field or market their firms' professional services more effectively and profitably. This second edition is revised to serve as a marketing handbook for the 1990s and beyond, and is based on the same "client-centered/leveraged" approach as the original edition, showing how servicing fewer clients/markets can generate greater profits. It contains principle-based practices and strategies culled from over 20 years of experiences in 600 firms, effectively converting theory into practical reality for professionals who need to know what to do and how to do it.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels

9780471133926: Marketing Your Consulting and Professional Services

Vorgestellte Ausgabe

ISBN 10:  0471133922 ISBN 13:  9780471133926
Verlag: Wiley, 1997
Hardcover