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Verlag: Mcgraw-Hill Education Ltd Dez 2020, 2020
ISBN 10: 1526847809ISBN 13: 9781526847805
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:. New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill's Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.
Verlag: McGraw-Hill Education 2023-03-06, New York, 2023
ISBN 10: 1266287159ISBN 13: 9781266287152
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New.
Verlag: Mc Graw Hill Education (Uk), 2016
ISBN 10: 007716931XISBN 13: 9780077169312
Anbieter: medimops, Berlin, Deutschland
Buch
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Verlag: Mc Graw Hill Education (Uk), 2016
ISBN 10: 007716931XISBN 13: 9780077169312
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: McGraw-Hill Education, 2023
ISBN 10: 1266287159ISBN 13: 9781266287152
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
Verlag: McGrawHill Education Ltd, 2012
ISBN 10: 0077131711ISBN 13: 9780077131715
Anbieter: Buchpark, Maidenhead, Berkshire, Vereinigtes Königreich
Buch
Zustand: Fair. Condition: Fair, Pages: 559, Size: 27.4x21.6x2.3.
Verlag: McGraw-Hill Education / Europe,, 2020
ISBN 10: 1526847809ISBN 13: 9781526847805
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.