Roi (Mehr als 75.000 Ergebnisse)

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Sprache: Englisch
Verlag: Createspace Independent Publishing Platform, 2017
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Paperback. Zustand: Good. A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns.ROI. -Scott Galloway, Professor of Marketing, NYU Stern School of Business. This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts. -Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Every top salesman knows there's nothing more important than being 'top of mind' with customers. Every great manager knows there's nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars. Then there's social media. The biggest time- and money-waster in human history. Unless it's not. The fact is, social media is the biggest disruption to 'the way you do business' since movable type. And if you're not doing it, you're dead and just don't know it yet. ROTOMA - The ROI of Social Media 'Top of Mind' is about all the above-and more. - If you know you should be doing social media, but don't know where to start, this book is for you. - If you're a manager who needs to fully understand, plan for, explain or embrace the ROI of social media, ROTOMA is for you. -And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it's for you too. ROTOMA is brilliant Being top of mind is the new imperative in our digitally cluttered world. Superbly written - equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the Personal Branding Power Hour. Highly Recommended -Sandra Long, author, LinkedIn For Personal Branding: The Ultimate Guide. …

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Paperback. Zustand: Fair. Evaluate leadership development programs all the way to impact and ROI. Globally, a record amount is being invested in leadership development, more than at any other time in history. And that translates into additional accountability for anyone spearheading a new program. Measuring the Success of Leadership Development offers a proven methodology that will help you step up to the challenge. You ll learn how to begin the leadership development process with the end in mind and show return on investment to key stakeholders. Renowned ROI experts Jack and Patti Phillips have joined knowledge organization expert Rebecca Ray to support you every step of the way. This essential guide outlines each step of the proven ROI Methodology and explains how to apply it to driving leadership development program performance and evaluating results. Case studies show the methodology in action across seven successful leadership development programs. If you re leading the charge, it s crucial that you create and track metrics for your program s success. In this book you will learn: how to begin the leadership development process with the end in mind what data to collect to show return on investment to key stakeholders best practices in measurement and evaluation strategies. …

Sprache: Englisch
Verlag: CreateSpace Independent Publishing Platform, 2014
- Softcover
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Paperback. Zustand: Very Good. Most marketers concentrate on what they're trying to get. The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it's so important to promote your business in a way that's congruent with the norms of social media. He'll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic's Facebook advertising strategies can send your return on investment through the roof. In GIVE, you'll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.…

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Sprache: Englisch
Verlag: Que Publishing, 2011
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Sprache: Englisch
Verlag: Que Publishing, 2011
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Sprache: Englisch
Verlag: Que Publishing, 2011
- Softcover
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Hardback. Zustand: Very Good. The definitive guide from an all-star team of digital direct marketers.

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Paperback. Zustand: Good. It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly Measuring the Success of Sales Training programs is a bit more involved than that. Experts in the practice of ROI measurement, Jack and Patricia Phillips have collected a new book of ROI case studies, with a focus on sales training programs. The case studies presented in this book demonstrate how to use of the ROI Methodology to properly measure the results of sales programs. These studies come from all over the world, in many different disciplines and concentrations, from financial services to the public sector. The use of the ROI Methodology addresses issues that are sometimes omitted from other casebooks. First, since many other factors influence sales, there must always be a step to isolate the effects of the sales training program on the sales (each study features this step). Second, when converting to monetary value, only the profit margins of increased sales must be used, not the sales themselves a mistake made by many. Third, the stream of monetary benefits for the increased profits must be conservative, usually representing only one year. Sponsors need a credible, conservative approach to measuring ROI one that meets these challenges. All of the case studies in this book will address these issues, providing examples and benchmarks for others to use to evaluate these important types of programs.…

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Paperback. Zustand: Good. Since the publication of 'Return on Investment in Training and Performance Improvement Programs, ' many individuals have attempted to implement the ROI methodology in their organizations. Having a credible process does not guarantee that an organization will implement the process effectively throughout the various functions and divisions. 'The ROI Fieldbook' will help organizations implement ROI successfully, by providing concrete techniques, tools, strategies, and reproducible items. Jack Phillips and Patti Phillips and their associates have helped hundreds of organizations and individuals with their ROI workshops. 'The ROI Fieldbook' provides many different strategies for tackling the critical issues of implementation. The authors examine every key barrier to implementation and suggest strategies for overcoming, minimizing, or removing the barriers. The accompanying downloadable resources contain dozens of tools, instruments, and templates aimed at providing helpful resources for the individual or the team responsible for implementing ROI. Case studies from a variety of organizations illustrate the broad range of application and implementation. The downloadable resources also include interactive material such as Are You Ready for ROI--a self-assessment test. Other material includes templates for data collection, ROI analysis plan, action plan, and a cost summary sheet.…

- Hardcover
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- Softcover
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Paperback. Zustand: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

- Hardcover
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Hardback. Zustand: Good. The New ROIIn Return on Integrity: The New Definition of ROI and Why Leaders Need to Know It, author John G. Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organization you lead.Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders personal values and those of your organization. At this intersection, Return on Integrity reveals the linchpin of leadership. and legacy. Through in-depth introspection and a continual renewal, you can lead your organization beyond profit to a more truthful and fulfilling bottom line.Core values are not just a guide; they should be the basis of every decision and action in your organization. The new ROI is the value built between personal and organizational core values a stronger organization built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity.Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author s website. Return on Integrity will inspire you to pick up your shovel and start digging deep.…

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Hardback. Zustand: Fair. The New ROIIn Return on Integrity: The New Definition of ROI and Why Leaders Need to Know It, author John G. Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organization you lead.Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders personal values and those of your organization. At this intersection, Return on Integrity reveals the linchpin of leadership. and legacy. Through in-depth introspection and a continual renewal, you can lead your organization beyond profit to a more truthful and fulfilling bottom line.Core values are not just a guide; they should be the basis of every decision and action in your organization. The new ROI is the value built between personal and organizational core values a stronger organization built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity.Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author s website. Return on Integrity will inspire you to pick up your shovel and start digging deep.…

- Hardcover
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Hardback. Zustand: Very Good. The New ROIIn Return on Integrity: The New Definition of ROI and Why Leaders Need to Know It, author John G. Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organization you lead.Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders personal values and those of your organization. At this intersection, Return on Integrity reveals the linchpin of leadership. and legacy. Through in-depth introspection and a continual renewal, you can lead your organization beyond profit to a more truthful and fulfilling bottom line.Core values are not just a guide; they should be the basis of every decision and action in your organization. The new ROI is the value built between personal and organizational core values a stronger organization built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity.Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author s website. Return on Integrity will inspire you to pick up your shovel and start digging deep.…

- Hardcover
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Hardback. Zustand: Good. From IT to HR, from boardroom to shop floor, increased accountability for achieving high-value results for new initiatives is increasing in every organization and department. Now the world's leading experts on ROI distill their years of experience and research into proven step-by-step tools for determining the value of any project before, during, and after implementation. Jack and Patti Phillips even show how to measure and place value on intangible qualities like leadership, creativity, customer loyalty, employee engagement, and more. Show Me the Money provides a comprehensive system that enables business leaders, analysts, and consultants to make the case for their projects and get buy-in at the beginning, refine them during development, and communicate the ultimate results to all stakeholders once the projects are completed. Easy to read and fortified with case studies, checklists, tips, and tools, Show Me the Money clarifies and resolves the mystery surrounding the allocation of monetary values.…

- Hardcover
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Hardback. Zustand: Fair. From IT to HR, from boardroom to shop floor, increased accountability for achieving high-value results for new initiatives is increasing in every organization and department. Now the world's leading experts on ROI distill their years of experience and research into proven step-by-step tools for determining the value of any project before, during, and after implementation. Jack and Patti Phillips even show how to measure and place value on intangible qualities like leadership, creativity, customer loyalty, employee engagement, and more. Show Me the Money provides a comprehensive system that enables business leaders, analysts, and consultants to make the case for their projects and get buy-in at the beginning, refine them during development, and communicate the ultimate results to all stakeholders once the projects are completed. Easy to read and fortified with case studies, checklists, tips, and tools, Show Me the Money clarifies and resolves the mystery surrounding the allocation of monetary values.…

- Hardcover
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Hardback. Zustand: Very Good. From IT to HR, from boardroom to shop floor, increased accountability for achieving high-value results for new initiatives is increasing in every organization and department. Now the world's leading experts on ROI distill their years of experience and research into proven step-by-step tools for determining the value of any project before, during, and after implementation. Jack and Patti Phillips even show how to measure and place value on intangible qualities like leadership, creativity, customer loyalty, employee engagement, and more. Show Me the Money provides a comprehensive system that enables business leaders, analysts, and consultants to make the case for their projects and get buy-in at the beginning, refine them during development, and communicate the ultimate results to all stakeholders once the projects are completed. Easy to read and fortified with case studies, checklists, tips, and tools, Show Me the Money clarifies and resolves the mystery surrounding the allocation of monetary values.…

- Softcover
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Paperback. Zustand: Very Good. 3rd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.