Rethinking marketing developing new (10 Ergebnisse)

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0470021470.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780470021477.…

Zustand: new.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New. Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. Editor(s): Hakansson, Hakan; Harrison, Debbie; Waluszewski, Alexandra. Num Pages: 294 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 22. Weight in Grams: 660. . 2005. 1st Edition. Hardcover. . . . . …

Zustand: New. In English.

Hardcover. Zustand: Brand New. 1st edition. 294 pages. 9.50x6.75x0.75 inches. In Stock.

Zustand: New. Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. Editor(s): Hakansson, Hakan; Harrison, Debbie; Waluszewski, Alexandra. Num Pages: 294 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 22. Weight in Grams: 660. . 2005. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. …

Buch. Zustand: Neu. Neuware - This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics How should we look upon the exchange between market players given the existence of relationships and other close cooperative efforts What kind of scientific approaches can we use when studying markets and market players Following a comprehensive discussion of these issues the book concludes by reexamining existing theories in light of these new ideas, challenging existing ways of thinking and looking towards a new future for marketing.…