Sprache: Englisch
Verlag: CreateSpace Independent Publishing Platform (edition ), 2017
ISBN 10: 1544893388 ISBN 13: 9781544893389
Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Sprache: Englisch
Verlag: CreateSpace Independent Publishing Platform, 2017
ISBN 10: 1544893388 ISBN 13: 9781544893389
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Sprache: Englisch
Verlag: CreateSpace Independent Publishing Platform, 2017
ISBN 10: 1544893388 ISBN 13: 9781544893389
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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In den WarenkorbPaperback. Zustand: Brand New. 3rd edition. 432 pages. 8.30x1.10x10.60 inches. In Stock.
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Zustand: New. The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA s unique triad of members include.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification examThe newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.PDMA Body of Knowledge includes detailed coverage of topics including:\* The key factors that lead to successful product innovation management.\* The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more.\* The role of portfolio management in selection of the right product innovation projects for an organization.\* Description of various product innovation processes and the pros and cons of each.\* The application of tools and techniques at various stages of the design and development process.\* The application of market research throughout product innovation.\* The importance of the right culture and team development.The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements.This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions.PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Product Development and Management Body of Knowledge | A Guidebook for Product Innovation Training and Certification | Allan Anderson (u. a.) | Taschenbuch | About the Authors viiAcknowledgments ixIntroduction xi1 Management1.1 What is Product Innovation? 41.2 Managing Product Innovation 91.3 The Product Manager 111.4 The Product Life Cycle 151.5 Managing the Product Life Cycle 191.6 The Chasm in the Product | Englisch | 2024 | John Wiley & Sons Inc | EAN 9781119829942 | Verantwortliche Person für die EU: Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, 99095 Erfurt, produktsicherheit[at]zeitfracht[dot]de | Anbieter: preigu.