Product Development and Management Body of Knowledge: A Guidebook for Training and Certification - Softcover

Inhaltsangabe

This book is designed to provide the body of knowledge (BoK) required by candidates studying for PDMA s New Product Development Professional certification examination. The guide is divided into seven chapters, consistent with the seven topics used as a basis for the NPDP examination. These are:1. Strategy2. Portfolio management3. New products process4. Culture, organization, and teams5. Tools and metrics6. Market research7. Life cycle managementThese chapters will cover the fundamental principles of product development and productmanagement, which can be applied to a wide range of product and service industries. Theinformation is intended to provide the basis for ongoing learning and continuous improvement, both in the individual and their organization.Clearly, there is a wide variation across industries. The type of products or services, the markets,organization size, and structure all contribute to differences in the approach to product development and product management. It is not possible to address the full range of specific practices and processes used in all industries. Instead, this book focuses on the fundamental principles that underpin successful product development and product management across a broad range of industries and individual organizations. Throughout the book we endeavor to provide relevant examples of the specific ways in which these fundamental principles are applied to a range of product and service situations.The material provided as the basis for the NPDP certification can be applied to the full range ofproduct development projects included in most company portfolios: New-to-the-company products or services Line extensions Cost reductions Product or service improvements features, functionality, aestheticsThroughout each chapter we have provided self-learning exercises. These are intended toencourage the reader to relate the specific material covered in that chapter to their own organizationand personal experiences. These exercises are optional and are not a required component forsuccessful certification.

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