Platforms (Mehr als 4.200 Ergebnisse)

Hardback. Zustand: Very Good. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.

Hardback. Zustand: Good. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.

Hardback. Zustand: Good. A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds?the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google?all dominant players in shaping the global economy, the future of work, and the political world we now face.…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. The Middle Seat started as a moment. A moment that forced me into the dreaded middle seat on Delta Flight 940 from Oregon to Florida. I had been out on the road drumming and speaking for quite some time. I was tired and would have strapped a massive DO NOT DISTURB sign to my forehead, if I could have. I was hoping that my mileage status would bump me into first class and keep me far from talkative humans. Don't you judge me You know you have had similar feelings All of my prayers went unanswered as I squeezed into the middle seat. I was uncomfortable, tired, and pretty grumpy. But this single red eye flight would change my perspective on people forever. I believe all of us are in middle seat moments everyday. Whether it's the grocery store or the gym we all have the ability to be the answer to someone's prayer. We have the ability to be the friend that someone has been desperate to know. The middle seat is not about saying the right things or being overly spiritual, it's about learning to see average moments as miracles waiting to happen. I open the corridors of my heart in this book and unfortunately it's not all pretty. I needed this middle seat moment to change my perspective on God and people. What if life was more than building your brand? What if your platform doesn't need to be reached but needs to be realized? What if we stopped craving platforms and started loving people.…

Paperback. Zustand: Very Good. The Middle Seat started as a moment. A moment that forced me into the dreaded middle seat on Delta Flight 940 from Oregon to Florida. I had been out on the road drumming and speaking for quite some time. I was tired and would have strapped a massive DO NOT DISTURB sign to my forehead, if I could have. I was hoping that my mileage status would bump me into first class and keep me far from talkative humans. Don't you judge me You know you have had similar feelings All of my prayers went unanswered as I squeezed into the middle seat. I was uncomfortable, tired, and pretty grumpy. But this single red eye flight would change my perspective on people forever. I believe all of us are in middle seat moments everyday. Whether it's the grocery store or the gym we all have the ability to be the answer to someone's prayer. We have the ability to be the friend that someone has been desperate to know. The middle seat is not about saying the right things or being overly spiritual, it's about learning to see average moments as miracles waiting to happen. I open the corridors of my heart in this book and unfortunately it's not all pretty. I needed this middle seat moment to change my perspective on God and people. What if life was more than building your brand? What if your platform doesn't need to be reached but needs to be realized? What if we stopped craving platforms and started loving people.…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Good condition ex-library book with usual library markings and stickers.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

Hardcover. Zustand: Very Good. Illustrated. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. Ideal for enterprise architects, IT managers, application architects, and data engineers, this book shows you how to overcome the many challenges that emerge during Hadoop projects.

Hardback. Zustand: Good.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Zustand: Good. Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.…

Hardcover. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardback. Zustand: Good. Master the hottest technology around to drive marketing success  Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.  Over the years, many of us have built byzantine ?stacks? of various marketing and advertising technology in an attempt to deliver the fabled ?right person, right message, right time? experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:  Understand the problems of managing customer dataUnderstand what CDPs are and what they do (and don't do)Organize and harmonize customer data for use in marketingBuild a safe, compliant first-party data asset that your brand can use as fuelCreate a data-driven culture that puts customers at the center of everything you doUnderstand how to use AI and machine learning to drive the future of personalizationOrchestrate modern customer journeys that react to customers in real-timePower analytics with customer data to get closer to true attribution In this book, you?ll discover how to build 1:1 engagement that scales at the speed of today?s customers.…

Hardback. Zustand: Very Good. Master the hottest technology around to drive marketing success  Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.  Over the years, many of us have built byzantine ?stacks? of various marketing and advertising technology in an attempt to deliver the fabled ?right person, right message, right time? experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:  Understand the problems of managing customer dataUnderstand what CDPs are and what they do (and don't do)Organize and harmonize customer data for use in marketingBuild a safe, compliant first-party data asset that your brand can use as fuelCreate a data-driven culture that puts customers at the center of everything you doUnderstand how to use AI and machine learning to drive the future of personalizationOrchestrate modern customer journeys that react to customers in real-timePower analytics with customer data to get closer to true attribution In this book, you?ll discover how to build 1:1 engagement that scales at the speed of today?s customers.…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.