The Power of Product Platforms: Creating and Sustaining Robust Corporations - Hardcover

Meyer, Marc H.; Lehnerd, Alvin

 
9780684825809: The Power of Product Platforms: Creating and Sustaining Robust Corporations

Inhaltsangabe

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

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Críticas

Joel S. BirnbaumSenior Vice President or Research and Development, Hewlett-Packard ComapanyAn unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness.

Reseña del editor

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

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9781451655308: The Power of Product Platforms

Vorgestellte Ausgabe

ISBN 10:  1451655304 ISBN 13:  9781451655308
Verlag: Free Press, 2011
Softcover