Modern cmo (7 Ergebnisse)

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: New. In English.

hardcover. Zustand: Very Good.

Paperback. Zustand: Brand New. 220 pages. 9.00x6.00x0.60 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - 'The Marketer's Playbook' is an invaluable step-by-step guide for how to construct a complete modern marketing system.Marketing pro Tony Quin cuts through the confusion and complexity of today's marketing landscape and reveal what's important and what's not. In easy to follow steps the authors explain how companies can create a modern marketing system designed for today's digitally savvy consumers. In seven layers 'The Marketer's Playbook' builds a modern marketing system from the ground up. Think Before You Act - develop the strategic plan that shows you what to do. The Engine for Growth - ensure you have healthy brand ready to go to market. Hello World - connect with consumers for the first time. Courting Success - cultivate prospects until they are ready to become buyers. Closing the Deal - convert prospects into customers. Winning the Marathon - keep customers and turn them into advocates. Firing on All Cylinders - how to build and operate the system. Subjects covered include: The 10 steps to a great marketing strategy. Turning your plan into an execution Playbook and Roadmap. The marketing technology you really need and how to get your company behind it. When to use media, from print to digital, and how to get the mix right. Mastering the challenges of making world-class content. Growing customer Lifetime Value. Digital marketing strategy. Mobile marketing and ecommerce. Integrating marketing and sales How to win against larger competitors.'The Marketer's Playbook' lays out what to do and when to do it. From what goes into a marketing plan to how to nurture leads. It shows what processes, people, technology and consumer insights are needed at each step. It examines how to shift a company culture from product-oriented to consumer-oriented, how to get employee support, how to use marketing agencies, and how to get your budget approved.For any executive focused on financial services marketing, consumer goods marketing, CMO digital marketing or best marketing practices, this timely book is your playbook.…

Buch. Zustand: Neu. Neuware - 'The Modern CMO by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM OS). For CMOs and enterprise marketing leaders, it sets the new standard for building scalable, AI-driven growth.'AI is reshaping how customers discover, evaluate, and choose. Traditional marketing structures can't keep up with the speed of intelligence. As markets transform, CEOs and Boards are turning to Chief Marketing Officers to define how their organizations remain relevant.The Modern CMO introduces the AI Marketing Operating System (AIM OS), a practical and scalable model for running marketing in the age of intelligence. Rather than layering AI onto existing processes, Robert Painter shows how leading teams rethink the way data moves, decisions are made, work is activated, and how results compound.At the center is Marketing Engineering (ME), the discipline that connects strategy, data, martech, and AI into an integrated operating model. CMOs shift from managing activities to architecting modern marketing performance.Inside, CMOs will learn how to: - Move faster from market insight to customer action- Strengthen decisions across the customer journey- Break free from traditional marketing constraints- Build modern teams that blend marketing and technical talent- Measure performance beyond campaign metricsGrounded in real leadership experience, The Modern CMO equips leaders to architect marketing performance that drives competitive advantage.Because the future of marketing will be engineered by CMOs who lead in the AI era.…

Taschenbuch. Zustand: Neu. Neuware.