Micro script rules (9 Ergebnisse)

Paperback. Zustand: Very Good. COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill SchleyToday's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why the right six words will always beat 6,000 when you know which to pick And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them--in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4 word phrase.Imagine what magic words like these can do for your brand, your career, your website or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.This should be required reading for every candidate and campaign consultant. --JIM KITCHENS, Ph. D., President of The Kitchens GroupWOW, one of the most important books you will read in your lifetime --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act SmallThe Micro-Script Rules is dead on--it's how to verbalize your difference. --JACK TROUT, co-author of the legendary Positioning: The Battle for Your MindToo many CEOs forget it's their responsibility to differentiate the company. This smart little book shows you how --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX.…

Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Paperback. Zustand: Brand New. 242 pages. 5.50x0.55x8.50 inches. In Stock.

Hardcover. Zustand: Brand New. 242 pages. 5.50x0.69x8.50 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - 3RD EDITION - With Foreword by Blair LaCorteNOW WITH THE USP BRANDING FORMULA!'It's not what people hear, it's what they repeat.'The #1 communication secret is here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.Survival of the simplest! That's the bottom line for branders, political candidates, teachers, advertisers - anyone who communicates in today's world. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want to make snap judgments on the least info. They want us to package it for them - in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A company sells for $2 Billion more by changing 2 short words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4-word phrase.Imagine what magic words like these can do for your Brand, your career, your website or your business plan. Now they're yours - along with the USP Branding Formula that brings them to life - in this smart and entertaining book.…

Buch. Zustand: Neu. Neuware - 3RD EDITION - With Foreword by Blair LaCorteNOW WITH THE USP BRANDING FORMULA!'It's not what people hear, it's what they repeat.'The #1 communication secret is here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.Survival of the simplest! That's the bottom line for branders, political candidates, teachers, advertisers - anyone who communicates in today's world. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want to make snap judgments on the least info. They want us to package it for them - in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A company sells for $2 Billion more by changing 2 short words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4-word phrase.Imagine what magic words like these can do for your Brand, your career, your website or your business plan. Now they're yours - along with the USP Branding Formula that brings them to life - in this smart and entertaining book.…