The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.

Bill Schley

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Sprache: Englisch

Verlag: N.W. Widener, 2018

1732748802 / 9781732748804

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Artikelbeschreibung des Verkäufers

COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill SchleyToday's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why the right six words will always beat 6,000 when you know which to pick And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them--in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4 word phrase.Imagine what magic words like these can do for your brand, your career, your website or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.This should be required reading for every candidate and campaign consultant. --JIM KITCHENS, Ph. D., President of The Kitchens GroupWOW, one of the most important books you will read in your lifetime --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act SmallThe Micro-Script Rules is dead on--it's how to verbalize your difference. --JACK TROUT, co-author of the legendary Positioning: The Battle for Your MindToo many CEOs forget it's their responsibility to differentiate the company. This smart little book shows you how --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX.…

Bestandsnummer des Verkäufers CIN1732748802VG

Titel
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence.or less.
Autor
Bill Schley
Verlag
N.W. Widener
Erscheinungsjahr
2018
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1732748802
ISBN-13
9781732748804
Auflage
2. Auflage

World of Books (was SecondSale)

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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