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Verlag: Houghton Mifflin College Div, 1997
ISBN 10: 039587162XISBN 13: 9780395871621
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Gebraucht ab EUR 4,17
Verlag: Houghton Mifflin College Div, 1995
ISBN 10: 0395710456ISBN 13: 9780395710456
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 1,06
Verlag: Houghton Mifflin, 2004
ISBN 10: 0618310606ISBN 13: 9780618310609
Buch
Zustand: Very Good. Very Good condition. 6th edition.
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Gebraucht ab EUR 5,18
Verlag: Cengage Learning, 2003
ISBN 10: 0618310592ISBN 13: 9780618310593
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 0,93
Verlag: Houghton Mifflin, United States, Boston, 2003
ISBN 10: 0618005080ISBN 13: 9780618005086
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 3,80
Verlag: Houghton Mifflin (T)
ISBN 10: 0395589037ISBN 13: 9780395589038
Buch
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Verlag: Rapport International LLC (edition ), 2021
ISBN 10: 1736561405ISBN 13: 9781736561409
Anbieter: BooksRun, Philadelphia, PA, USA
Buch
Paperback. Zustand: Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
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Mehr entdecken Softcover
Verlag: Watson-Guptill Publications, Incorporated, 2007
ISBN 10: 0823077888ISBN 13: 9780823077885
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. First Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Wiley, 2001
ISBN 10: 0471361224ISBN 13: 9780471361220
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Verlag: McGraw-Hill, 1996
ISBN 10: 0077090020ISBN 13: 9780077090029
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Verlag: -, 2006
ISBN 10: 0199267529ISBN 13: 9780199267521
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Global Marketing Management: Changes, Challenges and New Strategies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Verlag: Houghton Mifflin (Academic), 1992
ISBN 10: 0395628393ISBN 13: 9780395628393
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780395628393.
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Verlag: Houghton Mifflin, 2001
ISBN 10: 061807192XISBN 13: 9780618071920
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Houghton Mifflin Company, 2001
ISBN 10: 0618071881ISBN 13: 9780618071883
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780618071883.
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Gebraucht ab EUR 11,64
Verlag: Houghton Mifflin Company, 2001
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:
Verlag: Oxford University Press, 2009
ISBN 10: 0199239428ISBN 13: 9780199239429
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780199239429.
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Verlag: Editions d'Organisation, 2007
ISBN 10: 2708137751ISBN 13: 9782708137752
Anbieter: Ammareal, Morangis, Frankreich
Buch
Softcover. Zustand: Bon. Ancien livre de bibliothèque. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2007. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Verlag: Routledge, 1993
ISBN 10: 1560242485ISBN 13: 9781560242482
Anbieter: Antiquariat Bookfarm, Löbnitz, Deutschland
Buch
Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIce 23 1560242485 Sprache: Englisch Gewicht in Gramm: 550.
Verlag: Emerald Group Publishing Limited 1998-10-16, London, 1998
ISBN 10: 0762305509ISBN 13: 9780762305506
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: Routledge Member of the Taylor and Francis Group, 1993
ISBN 10: 1560242493ISBN 13: 9781560242499
Anbieter: NEPO UG, Rüsselsheim am Main, Deutschland
Buch
Taschenbuch. Zustand: Gut. 432 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 523.
Verlag: GRIN Verlag, 2015
ISBN 10: 3668077576ISBN 13: 9783668077577
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwich, language: English, abstract: This paper discusses the influence of Asian cultural identity on Global Marketing. Over the course of the past decades globalisation has had a great impact on the every day lives of people around the globe. Due to the advances in technology and new inventions, such as the internet and therefore the diminishing of boundaries, people from various countries of the world are now more than ever able to be connected to each other, travel and overcome far distances, as well as purchase and consume products and services from all over the world. The benefits of globalisation not only influence people in their daily lifes, but can also be applied to the way in which companies organise themselves as well as operate in their home and foreign markets. The rise of global companies that sell and market products in foreign countries affected organisational work and created the need for global marketing strategies. In order for these strategies to work the different cultural backgrounds and values of customers need to be taken into account. Mooij supports this idea by pointing out, that in order for marketing or advertising to be effective it 'must include values that match the values of the consumers being addressed' (Mooij, 1998, p.91). Mooij explains further, that the way in which consumers behave and are motivated largely depends on their culture, which is why marketing strategies need to be relevant to the culture of the consumer they are trying to address (Mooij M. D., 1998). This explains why marketing managers today face a number of challenges and are influenced by the cultural identity of the country they are marketing a product in. Asia has one of the largest economies of the world which makes it extremely attractive for companies seeking to expand globally. East Asia alone is home to about 20 percent of the world's population and is likely to make up an equally high share of the world trade (Chaze, 2010). In the following, this essay will try to explain how the Asian culture in terms of group, family and status orientation might culturally influence the way in which foreign companies market their products to Asian consumers as well as discuss possible practical measures that should be taken by international marketers in this context.
Verlag: South-Western, 1995
ISBN 10: 0538831766ISBN 13: 9780538831765
Anbieter: NEPO UG, Rüsselsheim am Main, Deutschland
Buch
Zustand: Gut. 1 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1440 19,7 x 3,2 x 2,4 cm, Gebundene Ausgabe.
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Verlag: Palgrave Pivot, 2018
ISBN 10: 3319779281ISBN 13: 9783319779287
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Buch
Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Verlag: GRIN Verlag, 2007
ISBN 10: 3638795365ISBN 13: 9783638795364
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language: English, abstract: The world is growing together. In the wake of globalization many companies have expanded their markets to countries around the world. No matter if in Europe, America, Africa, Asia or Australia - everywhere we are greeted by the familiar corporate logos of global players like Coca Cola, McDonald's and Burger King.I would like to suggest that an important factor of the international success of these companies are specialised marketing concepts, which are based on the individual culture of the respective target country. Intercultural communication seems therefore an important element in marketing products worldwide.In this essay, I will have a look at a company whose name has become synonymous with globalization: McDonald's. The development of the term 'McDonaldization' shows that the company's strategy of efficiency, calculability, predictability and control is effective around the globe (Ritzer in Usunier 2000; Jandt 2004).
Verlag: GRIN Verlag, 2015
ISBN 10: 3668077258ISBN 13: 9783668077256
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view.This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business.The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences.Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.
Verlag: Business Science Reference, 2019
ISBN 10: 1799809579ISBN 13: 9781799809579
Anbieter: Buchpark, Trebbin, Deutschland
Buch
Zustand: Sehr gut. Illustrated. 172 Seiten Gepflegter, sauberer Zustand. 35833873/2 Altersfreigabe FSK ab 0 Jahre Gebundene Ausgabe, Größe: 17.8 x 1.1 x 25.4 cm.
Verlag: Business Science Reference, 2019
ISBN 10: 1522569804ISBN 13: 9781522569800
Anbieter: Buchpark, Trebbin, Deutschland
Buch
Zustand: Sehr gut. 364 S. 34999208/1 Altersfreigabe FSK ab 0 Jahre Gebundene Ausgabe, Maße: 21.59 cm x 2.06 cm x 27.94 cm.
Verlag: GRIN Verlag, 2021
ISBN 10: 3346401103ISBN 13: 9783346401106
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3 (German system - excellent), Munich Business School University of Applied Sciences, language: English, abstract: The goal of the paper is to offer recommendations to the executive and management teams of global quick-service restaurant chains on what marketing strategies they should use to maintain existing consumers and capture future customers.The paper firstly illustrated the influence of consumer healthy eating habits on global quick-service restaurant chains through various academic resources in the literature review. Subsequently, the author has conducted a multiple case study approach with two companies that are either currently or used to be operating business globally to raise the validity and reliability of the research. The final results generated suggested that the changing consumer diet behavior affects the companies significantly through self-consciousness resulted from government policies and mass media influence. Furthermore, the innovative marketing strategies for global fast food restaurant chains will be focusing on introducing and customizing healthy meals on menus, maintaining customer and employee relationships simultaneously, participating in sustainability and CSR programs as well as promoting through digital marketing.
Verlag: GRIN Verlag, 2011
ISBN 10: 3656009090ISBN 13: 9783656009092
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Hohenheim (Lehrstuhl für Unternehmensführung), course: Seminar Marketing und Management-Insights, language: English, abstract: Im Rahmen dieser Arbeit werden Country-of-Origin und Country Image Effekte mit der Zielsetzung, Implikationen für internationale Marketingstrategien abzuleiten, untersucht. Hierfür werden zunächst Konzeptualisierung und Operationalsierung der betreffenden Konstrukte auf Basis einer fundierten Literaturanalyse die vorgenom-men. Im Weiteren wird der Einfluss des Country-of-Origin wie auch des Coun-try Image auf das Konsumentenverhalten untersucht. Dazu wird neben konventionellen Ansätzen wie Kategorisierung und Ethnozentrismus eine neue, ergänzende Sicht-weise beleuchtet. Insofern lässt sich abschließend die Relevanz des Länderimage für internationale Marketingstrategien aufzeigen, da es sich weiterhin um ein breit diskutiertes Konstrukt handelt, welches künftiger Forschungsaktivitäten bedarf.This paper analyses the concept of Country-of-Origin and Country Image with the purpose of highlighting implications for international marketing strategies. This is done by presenting an overview of the conceptual background of the two concepts, their influence on consumer behaviour as well as by discussing an integrative framework for their conceptualisation and operationalisation. After emphasising that these concepts indeed have an impact on product evaluations, their relevance for international marketing strategies is assessed. Conventional approaches such as categorisation and ethnocentrism that tend to bias Country-of-Origin effects will be complemented by a brand-new one. Thus, it is argued that Country Image is still a disputed issue and that there is need for further research on this construct.
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Mehr entdecken Softcover
Verlag: Springer Fachmedien Wiesbaden, 2020
ISBN 10: 3658294280ISBN 13: 9783658294281
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Dieses Buch erläutert die wichtigsten Grundlagen internationaler Vermarktung vor dem Hintergrund von Digitalisierung, Plattformökonomie und globaler Transparenz. Zudem nimmt es eine Neubewertung des Faktors Kultur unter den Rahmenbedingungen einer vernetzten Wirtschaft vor. Der Faktor Kultur hat - nach wie vor - einen starken Konsumeinfluss, eröffnet neue Chancen, muss aber auch zur Vermeidung von gravierenden Fehlern bedacht werden, wie viele gescheiterte internationale Marketingkampagnen immer wieder zeigen. Nur das menschenorientierte Marketing kann erfolgsbringend sein, und zwischen Standardisierung und Differenzierung muss sorgsam abgewogen werden.Die Autorin beschreibt wichtige Stellschrauben im Marketingmix für global vertriebene Produkte, zeigt zahlreiche Beispiele auf und geht folgenden Fragen nach: Wie plane ich die internationale Vermarktung strategisch und operativ Was gilt es bei der globalen Markenkommunikation zu beachten Welche Rolle spielt das Thema Vertrauen in Unternehmen Wie führt man Verkaufsverhandlungen im interkulturellen Umfeld Außerdem gibt sie Einblicke in das interkulturelle Marketing im deutschen Inlandsmarkt und die neuen Zielgruppen Muslime und Chinesen.Das Buch richtet sich an Praktiker sowie interessierte Studierende des Fachbereichs Marketing.