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The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management (McGraw-Hill Marketing for Professionals Series) - Softcover
Inhaltsangabe
This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony.
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Über die Autorin bzw. den Autor
Graham Hankinson is Professor of Management Studies and Head of the Management School at Thames Valley University.
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Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals)
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Paperback. Zustand: Very Good. Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780077090029
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Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals)
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780077090029
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The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands (McGraw-Hill Marketing for Professionals Series)
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-H-019-01982
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The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780077090029. Artikel-Nr. 9813955
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The Reality of Global Brands: Cases and Strategies for the Successful Management of International Brands
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780077090029. Artikel-Nr. 8724484
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