Consumer behavior theory practice (20 Ergebnisse)

Paperback. Zustand: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

paperback. Zustand: Good.

Paperback. Zustand: Very Good. 1st Ed. 261pp, octavo paperback. light uplift to cover edges, light cover wear yet wraps clean, tight binding, interior text clean.

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Soft Cover. Zustand: Very Good. 261 + pp. Vol. 31, No. 1/2, 1996 issue only! Print ISSN: 0091-8369. Electronic ISSN: 1540-3602. A great, almost spotlessly clean copy! Solidly and tightly bound, essentially and nearly flawless copy with minimal internal and external wear and use. Copy with crisp pages, clean text, and light shelf wear. Smooth covers. "Consumers" written on spine.…

Zustand: Gebraucht / Used. Matig d639e.

Zustand: Very Good. : Este libro, 'Consumer Behavior: Theory and Practice' de C. Glenn Walters, es una exploración profunda del comportamiento del consumidor. Publicado en 1978 por R. D. Irwin, esta tercera edición ofrece una visión completa del tema, con 608 páginas de contenido que incluyen referencias bibliográficas e índices. El libro aborda temas relacionados con el marketing, las ventas y la gestión, proporcionando una base sólida para comprender las dinámicas del comportamiento del consumidor. EAN: 9780256019995 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behavior: Theory and Practice Autor: C. Glenn Walters Editorial: R. D. Irwin Idioma: en Páginas: 608 Formato: tapa blanda.…

Zustand: New. pp. 288.

Taschenbuch. Zustand: Neu. Neuware - Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing.In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplaceThe research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior's scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike.Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.…

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.…

Zustand: New.

Taschenbuch. Zustand: Neu. Decoding Digital Consumer Behavior | Bridging Theory and Practice | Alfonso Pellegrino | Taschenbuch | xii | Englisch | 2025 | Springer | EAN 9789819734566 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.…

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

paperback. Zustand: New. Language:Chinese.Consumer Behavior Theory Practice Case Training (Second Edition) five national planning vocational education materials.

Zustand: New.

Zustand: New.

paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 355 Publisher: Peking University Press This book builds a consumer behavior disciplinary system based on the thinking of the behaviorist school to reduce the empty and obscure psychological concepts.?The content structure is conceived based on the three types of influencing factors: consumer internal factors. external environmental factors. and marketing factors (such as commodities. promotions. etc.) and the process of consumer purchase.…