消费者行为学 理论 案例与实务 周斌 著 9787301321836 北京大学出版社 - Softcover

Consumer Behavior-Theory. Cases and Practice(Chinese Edition)

paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 355 Publisher: Peking University Press This book builds a consumer behavior disciplinary system based on the thinking of the behaviorist school to reduce the empty and obscure psychological concepts.?The content structure is conceived based on the three types of influencing factors: consumer internal factors. external environmental factors. and marketing factors (such as commodities. promotions. etc.) and the process of consumer purchase. Artikel-Nr. NV049538

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