Brand power (564 Ergebnisse)

Paperback. Zustand: Good. 'Brand New You' isn't a book about firm handshakes or dressing appropriately for interviews - it goes much further than that. It's about crafting and telling your new life story, and then living it.

Paperback. Zustand: Very Good. A personal brand says a lot about who you are and how you conduct business. It reflects your cherished beliefs and values. It demonstrates your ethics to colleagues, employees, business partners and customers. In Your Personal Brand: Your Power Tool to Build Career Integrity, Kevin Iwamoto, GLP, GTP, offers valuable guidance on creating and maintaining a personal brand throughout your career. Iwamoto has an uplifting, positive message about living (not just talking about) your brand. To demonstrate how a good brand pays a multitude of dividends, he shares his brand-building experiences over the course of his 25-year career as an executive in the global business travel and meeting industry. In an age when rude behavior - often by public figures - seems almost fashionable, Iwamoto proclaims that treating others as you would have them treat you is still the golden rule for keeping your integrity and your personal brand intact. Says Iwamoto: My vision statement is: If you want respect - respect others. When you learn something - share it. When your friends and family need you - be there. Love and live life unconditionally and without regret. Everything I do reflects that statement. It helps me maintain my brand integrity on both a personal and professional level. In this book, Iwamoto offers both strategic wisdom and practical tips for creating and nurturing a brand by: - Stepping out of your comfort zone and building a professional network - Mastering social media to communicate and maintain your brand - Achieving new career milestones and fulfilling dreams with continuing education - Paying back the blessings you've received - Winning gracefully . and with your ethics intact - Repairing damage to your brand - Leading with service as your highest goal - Helping others through mentorship . a rewarding experience for both the mentor and mentee Your Personal Brand: Your Power Tool to Build Career Integrity is your blueprint for achieving your best in your professional life.…

Paperback. Zustand: Very Good. Organizations that take advantage of social media marketing expand their reach and connect with more customers. Learn how to traverse the digital landscape to breathe new life into your business.

Paperback. Zustand: Good. Organizations that take advantage of social media marketing expand their reach and connect with more customers. Learn how to traverse the digital landscape to breathe new life into your business.

Paperback. Zustand: Very Good. The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency-where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The EstÉe Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.…

Paperback. Zustand: Good. The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency-where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The EstÉe Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.…

Paperback. Zustand: Good. You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? This title provides tools, tips, and strategies you need to get going - right now, the right way.…

Paperback. Zustand: Very Good. You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? This title provides tools, tips, and strategies you need to get going - right now, the right way.…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. In this 4th edition of The Power Formula for LinkedIn Success, Wayne Breitbarth delivers a fully updated best-in-class handbook for professional network growth, personal brand enhancement, increased sales, and career advancement-all through the LinkedIn platform. Professionals unfamiliar with Breitbarth's previous editions, or new to LinkedIn (including students), will definitely want to pick up this edition-ensuring that they have the latest information on how to navigate the world's largest business networking site, create magnetic, professional profiles, and discover that next job, customer, or opportunity. …

Paperback. Zustand: Very Good. In this 4th edition of The Power Formula for LinkedIn Success, Wayne Breitbarth delivers a fully updated best-in-class handbook for professional network growth, personal brand enhancement, increased sales, and career advancement-all through the LinkedIn platform. Professionals unfamiliar with Breitbarth's previous editions, or new to LinkedIn (including students), will definitely want to pick up this edition-ensuring that they have the latest information on how to navigate the world's largest business networking site, create magnetic, professional profiles, and discover that next job, customer, or opportunity. …

Paperback. Zustand: Like New. In this 4th edition of The Power Formula for LinkedIn Success, Wayne Breitbarth delivers a fully updated best-in-class handbook for professional network growth, personal brand enhancement, increased sales, and career advancement-all through the LinkedIn platform. Professionals unfamiliar with Breitbarth's previous editions, or new to LinkedIn (including students), will definitely want to pick up this edition-ensuring that they have the latest information on how to navigate the world's largest business networking site, create magnetic, professional profiles, and discover that next job, customer, or opportunity. …

Paperback. Zustand: Good. One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process; and coaching the ad agency to success.…

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardback. Zustand: Good. Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for profit-generating Word of Mouth Marketing campaigns; find, engage, and train influencers to promote your brand; and more.…

Zustand: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's convention in San Antonio and heard a speaker who provoked him to radically change the way he approached his business. This was the catalyst that led Marcus to start Diamond Enterprises, which becomes the model organization of the 21st century. While interviewing Burns at his ranch in Oklahoma, Bob rides pasture, ropes a few steers and discovers the key to Burns Marcus' success - the power of purposeful leadership.…

Paperback. Zustand: Very Good. Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's convention in San Antonio and heard a speaker who provoked him to radically change the way he approached his business. This was the catalyst that led Marcus to start Diamond Enterprises, which becomes the model organization of the 21st century. While interviewing Burns at his ranch in Oklahoma, Bob rides pasture, ropes a few steers and discovers the key to Burns Marcus' success - the power of purposeful leadership. …

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. Updated, Expanded. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Fair. Revised, Updated. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. Instagram is the hottest social media site: two years after its launch, the number of its daily mobile users surpassed that of Twitter. This book provides what you need to grab customers on the world's popular photo-sharing site.