Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising - Softcover

Czerniawski, Richard D.; Maloney, Michael

 
9780814405017: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Softcover
ISBN 10: 0814405010 ISBN 13: 9780814405017
Verlag: Amacom, 1999

Inhaltsangabe

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); nurturing an effective creative process; and coaching the ad agency to success.

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Verlag
Amacom
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0814405010
ISBN 13 
9780814405017
Einband
Taschenbuch
Anzahl der Seiten
298
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781587768149: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

Vorgestellte Ausgabe

ISBN 10:  1587768143 ISBN 13:  9781587768149
Verlag: Hudson House Pub, 1999
Softcover