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Verlag: Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471263036ISBN 13: 9780471263036
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Reprint. Used book that is in clean, average condition without any missing pages.
Verlag: John Wiley and Sons Ltd, United States, New York, 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, the king of positioning, Jack Trout answers that question with a resounding No! Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Wiley, 2002
ISBN 10: 0471263036ISBN 13: 9780471263036
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Wiley, 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: John Wiley & Sons, 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: Powell's Bookstores Chicago, ABAA, Chicago, IL, USA
Buch
Zustand: Used - Very Good. 1st. 2001. Hardcover. Very Good.
Verlag: John Wiley & Sons 29/11/2002, 2002
ISBN 10: 0471263036ISBN 13: 9780471263036
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Verlag: Wiley, 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: Viciteco - Arianna's Web, Weil am Rhein, BADEN, Deutschland
Buch Erstausgabe
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: As New. 1st Edition. Big stamp from library of gotheborg on the inside cover - One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.
Verlag: John Wiley & Sons, 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: Sigrun Wuertele buchgenie_de, Altenburg, Deutschland
Buch
Zustand: Wie neu - gebraucht. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe John Wiley & Sons , 2001 , Big Brands, Big Trouble. Lessons Learned the Hard Way, Jack Trout.
Verlag: John Wiley & Sons, Inc., New York, 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: Books Tell You Why - ABAA/ILAB, Summerville, SC, USA
Buch Erstausgabe
Hardcover. Zustand: Very Good+. Zustand des Schutzumschlags: Very Good+. First Edition; First Printing. First edition/first printing in Very Good+ condition in alike dust jacket with light edgewear; In this book, Jack Trout shares his experience as the head of global marketing for some of the world's largest companies. He discusses the challenges and lessons he learned from working with some of the world's most iconic brands, including Ford, GE, and Intel.; 8vo; 223 pages.
Verlag: John Wiley & Sons 12.10.2001., 2001
ISBN 10: 0471414328ISBN 13: 9780471414322
Anbieter: NEPO UG, Rüsselsheim am Main, Deutschland
Buch
Zustand: Gut. Auflage: 1. Auflage. 240 Seiten Exemplar aus einer wissenchaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 469 23,7 x 16,6 x 2,3 cm, Gebundene Ausgabe.