ISBN: 9787300281193 - 市场营销：原理与实践（第17版）新版（工商管理经典译丛)》(菲利普·科特勒，加里·阿姆斯特朗) (1 Ergebnisse)

paperback. Zustand: New. Language:Chinese.Paperback.Pub Date:2020-07-01 Publisher:The rapid development of digital technology of Renmin University of China Press has created a new. more fit and more interconnected marketing world. New consumer empowerment and new marketing analytics have a major impact on marketers and the consumers they serve. Marketing today is all about creating customer value and building profitable customer relationships in a rapidly changing marketplace of digital and social networks. Whether i.…