市场营销：原理与实践（第17版）新版（工商管理经典译丛)》(菲利普·科特勒，加里·阿姆斯特朗) - Softcover

Marketing: Principles and Practice (17th Edition) New Edition(Chinese Edition)

paperback. Zustand: New. Language:Chinese.Paperback.Pub Date:2020-07-01 Publisher:The rapid development of digital technology of Renmin University of China Press has created a new. more fit and more interconnected marketing world. New consumer empowerment and new marketing analytics have a major impact on marketers and the consumers they serve. Marketing today is all about creating customer value and building profitable customer relationships in a rapidly changing marketplace of digital and social networks. Whether i. Artikel-Nr. NX001398

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