ISBN: 9783642042133 - ingredient branding: making the invisible visible (10 Ergebnisse)

Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: As New. Unread book in perfect condition.

hardcover. Zustand: Gut. 413 Seiten; 9783642042133.3 Gewicht in Gramm: 1.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.…

Hardcover. Zustand: Brand New. 1st edition. 393 pages. 9.50x6.50x0.75 inches. In Stock.

Gebundene Ausgabe. Zustand: Neu. Auflage: 2010. 393 Seiten Restexemplar, eingeschweißt, OVP, Rechnung mit ausgewiesener MwSt. liegt dabei. Sprache: Englisch Gewicht in Gramm: 792.

Hardcover. Zustand: Gut. 2010. 413 S. !! Ehemaliges Bibliotheksexemplarmit Aufklebern auf dem Buchrücken!! Gutes Exemplar, geringe Gebrauchsspuren, Cover/SU berieben/bestoßen, innen alles in Ordnung. C260831ah78 ISBN: 9783642042133 Sprache: Englisch Gewicht in Gramm: 744.

Zustand: gut. 2010. Ingredient Branding: Making the Invisible Visible In deutscher Sprache. pages.