Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verk�ufers 39490084-6

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Bibliografische Details

Titel: Ingredient Branding : Making the Invisible ...

Verlag: Springer Berlin / Heidelberg

Erscheinungsdatum: 2010

Einband: Hardcover

Zustand: Very Good

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From the reviews:

“The well-written book comprehensively explores and analyzes ingredient branding and offers particularly valuable insight into how marketers can make an ingredient branding strategy work to best advantage. ... Marketers would do well to recognize that ingredient branding can play a big role in their quest for competitive advantage. Summing Up: Highly recommended. All readers, especially upper-division undergraduates and practitioners.” (N. A. Govoni, Choice, Vol. 48 (6), February, 2011)

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