Isbn: 9781473610910 - the modi effect: inside narendra modi's campaign to transform india (9 Ergebnisse)

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  • Sprache: Englisch

    Verlag: Hodder & Stoughton, United Kingdom, London, 2016

    1473610915 / 9781473610910

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    Paperback. Zustand: Very Good. How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Hodder & Stoughton, 2016

    1473610915 / 9781473610910

    • Softcover

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    Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Sprache: Englisch

    Verlag: Hodder Paperbacks, 2016

    1473610915 / 9781473610910

    • Softcover
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    Soft cover. Zustand: Very Good. 1st Edition.

  • Sprache: Englisch

    Verlag: Hodder and Stoughton, 2016

    1473610915 / 9781473610910

    • Softcover

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    PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

  • Sprache: Englisch

    Verlag: Hodder & Stoughton, 2016

    1473610915 / 9781473610910

    • Softcover

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    Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

  • Sprache: Englisch

    Verlag: Hodder & Stoughton General Division, 2016

    1473610915 / 9781473610910

    • Softcover

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    Zustand: New. Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election vistory Num Pages: 352 pages, 2 x 8 pg colour insets. BIC Classification: 1FKA; 3JMG; BGH; HBJF; HBLX; JPHL. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2012. Paperback. . . . . Books ship from the US and Ireland. …

  • Sprache: Englisch

    Verlag: Hodder General, 2016

    1473610915 / 9781473610910

    • Softcover

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    Paperback. Zustand: Brand New. 368 pages. 7.76x6.42x0.94 inches. In Stock.

  • Sprache: Englisch

    Verlag: Hodder & Stoughton, Hodder Paperbacks Mär 2016, 2016

    1473610915 / 9781473610910

    • Softcover

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    Taschenbuch. Zustand: Neu. Neuware - How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.…

  • Sprache: Englisch

    Verlag: Hodder & Stoughton|Hodder Paperbacks, 2016

    1473610915 / 9781473610910

    • Softcover

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    Zustand: New. Political strategist Lance Price reveals the amazing story behind Narendra Modi s 2014 Indian election vistoryPolitical strategist Lance Price reveals the amazing story behind Narendra Modi s 2014 Indian election vistoryHow did a chai wallah wh.