The Modi Effect: Inside Narendra Modi's campaign to transform India - Softcover

Price, Lance

 
9781473610910: The Modi Effect: Inside Narendra Modi's campaign to transform India

Inhaltsangabe

Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election vistory

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Über die Autorin bzw. den Autor

Lance Price is a Political Strategy Consultant who worked at 10 Downing Street from 1998 to 2000 where he was a deputy to Alistair Campbell. He was the Labour Party's Director of Communications from 2000 until the General Election of 2001, when Tony Blair secured his second landslide. Before joining Number Ten he was a BBC Political Correspondent for many years.

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On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before.

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