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Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election vistory
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Lance Price is a Political Strategy Consultant who worked at 10 Downing Street from 1998 to 2000 where he was a deputy to Alistair Campbell. He was the Labour Party's Director of Communications from 2000 until the General Election of 2001, when Tony Blair secured his second landslide. Before joining Number Ten he was a BBC Political Correspondent for many years.
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On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before.
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The Modi Effect: Inside Narendra Modi's campaign to transform India
Verlag:
Hodder & Stoughton, United Kingdom, London, 2016
ISBN 10: 1473610915
ISBN 13: 9781473610910
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Paperback. Zustand: Very Good. How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR007582947
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The Modi Effect : Inside Narendra Modi's Campaign to Transform India
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 21362568-20
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The Modi Effect: Inside Narendra Modi's campaign to transform India
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ISBN 10: 1473610915
ISBN 13: 9781473610910
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The Modi Effect: Inside Narendra Modi's Campaign to Transform India
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The Modi Effect
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The Modi Effect: Inside Narendra Modi s campaign to transform India
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Hodder & Stoughton General Division, 2016
ISBN 10: 1473610915
ISBN 13: 9781473610910
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Zustand: New. Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election vistory Num Pages: 352 pages, 2 x 8 pg colour insets. BIC Classification: 1FKA; 3JMG; BGH; HBJF; HBLX; JPHL. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2012. Paperback. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781473610910
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The Modi Effect Inside Narendra Modi's campaign to transform India
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Paperback. Zustand: Brand New. 368 pages. 7.76x6.42x0.94 inches. In Stock. Artikel-Nr. __1473610915
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The Modi Effect : Inside Narendra Modi's Campaign to Transform India
Verlag:
Hodder & Stoughton, Hodder Paperbacks Mär 2016, 2016
ISBN 10: 1473610915
ISBN 13: 9781473610910
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Taschenbuch. Zustand: Neu. Neuware - How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. Artikel-Nr. 9781473610910
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The Modi Effect
Verlag:
Hodder & Stoughton|Hodder Paperbacks, 2016
ISBN 10: 1473610915
ISBN 13: 9781473610910
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Zustand: New. Political strategist Lance Price reveals the amazing story behind Narendra Modi s 2014 Indian election vistoryPolitical strategist Lance Price reveals the amazing story behind Narendra Modi s 2014 Indian election vistoryHow did a chai wallah wh. Artikel-Nr. 102696579
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