Isbn: 9781442643635 - the retail value proposition: crafting unique experiences at compelling prices (rotman-utp publishing) (8 Ergebnisse)

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. xvii + 225 Illus.

Zustand: Very Good.

Zustand: New. In English.

Zustand: New. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Series: Rotman-UTP Publishing. Num Pages: 248 pages, 10 figures; 10 tables. BIC Classification: KNPR. Category: (U) Tertiary Education (US: College). Dimension: 158 x 231 x 22. Weight in Grams: 520. . 2013. . . . . Books ship from the US and Ireland.…

Buch. Zustand: Neu. Neuware - How do leading retailers create value for their customers They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten. The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.…

Zustand: New. Whether you are an aspiring merchant or an industry veteran, this book s strategic framework will help you build a solid foundation for your business in today s ever-evolving retail marketplace.&Uumlber den AutorKyle B. Murr.