ISBN: 9781422103357 - value merchants: demonstrating and documenting superior value in business markets (11 Ergebnisse)

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. : Descubre cómo demostrar y documentar un valor superior en los mercados empresariales con 'Value Merchants'. Este libro de James C. Anderson, James A. Narus y Nirmalya Kumar, publicado por Harvard Business School Press, ofrece una visión profunda sobre las estrategias de marketing industrial y la promoción de ventas. Aprende a destacar en el competitivo mundo de los negocios y la economía. EAN: 9781422103357 Tipo: Libros Categoría: Negocios y Economía Título: Value Merchants Autor: James C. Anderson| James A. Narus| Nirmalya Kumar Editorial: Harvard Business School Press Idioma: eng Páginas: 240 Formato: tapa dura.…

Paperback. Zustand: Very Good. Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers--as well as your customers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

hardcover. Zustand: Sehr gut. 240 Seiten; 9781422103357.2 Gewicht in Gramm: 1.

Hardcover. Zustand: Brand New. 1st edition. 219 pages. 9.50x6.25x1.00 inches. In Stock.