Value Merchants: Demonstrating and Documenting Superior Value in Business Markets - Hardcover

Anderson, James C.; Kumar, Nirmalya; Narus, James A.

 
9781422103357: Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Hardcover
ISBN 10: 1422103358 ISBN 13: 9781422103357
Verlag: Harvard Business Review Press, 2007

Inhaltsangabe

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price.

Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver.

Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.

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Über die Autorin bzw. den Autor

James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution at the Kellogg School of Management, Northwestern University. Nirmalya Kumar is Professor of Marketing and Director of the Centre for Marketing of Aditya V. Birla Indian Centre, London Business School. James A. Narus is a Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
1422103358
ISBN 13 
9781422103357
Einband
Gebundene Ausgabe
Anzahl der Seiten
240
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Verantwortliche Person
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