Isbn: 9781394204700 - redefining retail: 10 guiding principles for a post-digital world (17 Ergebnisse)

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Buch. Zustand: Neu. Neuware - Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:\* The main challenges retailers face in a world that's been fundamentally transformed by the digital revolution.\* How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.\* The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.…

Zustand: New. PHILIP KOTLER, PHD, is Professor Emeritus of Marketing at the Kellogg School of Management where he held the S.C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business think.

Buch. Zustand: Neu. Redefining Retail | 10 Guiding Principles for a Post-Digital World | Giuseppe Stigliano (u. a.) | Buch | 400 S. | Englisch | 2024 | John Wiley & Sons Inc | EAN 9781394204700 | Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, 69469 Weinheim, product-safety[at]wiley[dot]com | Anbieter: preigu. …

Zustand: Gut. Zustand: Gut | Seiten: 400 | Sprache: Englisch | Produktart: Bücher | "The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location, Location." The basic assumption was: if you prioritiseAáI p2 s the acquisition of the best locations, everything else will fall into place. This approach will no longer apply due to the fragmentation of the market, there have been several rapid and chaotic changes, including Covid-19, competitive pressures and disrupted customer behaviours. The large number of retailers that have gone out of business in recent years shows us that the scenario has changed and closures have pushed some to use terms like "apocalypse" or "Armageddon" to describe the difficulties of the current situation. However, it is wrong to assume that the failure of a large number of shops and stores heralds the end of brick-and-mortar retail. If anything, it decrees the end of a model that has remained unchanged for decades and that seems to be inadequate for the Digital Age. In other words -- Covid was an abrupt disruption, but many changes were overdue"--.…