Redefining Retail: 10 Guiding Principles for a Post-Digital World - Hardcover

Über die Autorin bzw. den Autor

PHILIP KOTLER, PHD, is Professor Emeritus of Marketing at the Kellogg School of Management where he held the S.C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers.

GIUSEPPE STIGLIANO, PHD, is an entrepreneur and a manager with 20 years of international experience in marketing and communication services. He serves as Global CEO at Spring Studios and is an Adjunct Professor of Marketing at prestigious universities and business schools.

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Praise for REDEFINING RETAIL

“Redefining Retail stands out as the most comprehensive and original retail book I’ve encountered in years. Its invaluable insights will leave you intrigued and informed.”
―Martin Lindstrom, Author, Consultant and Keynote Speaker

“In this book, I encountered numerous concepts that align with my leadership philosophy and mirror the dynamics within organizations like The Coca-Cola Company. The approach of the authors impressed me, as they effectively combined their real-world business expertise with authoritative academic??insights.”
―Nikos Koumettis, President of Europe at The Coca-Cola Company

“Beauty brands, among others, face the challenge of finding the right balance between the influence of technology and the personal touch of human interaction. Redefining Retail provides precious insights for managers on how to address this critical issue.”
―Vasiliki Petrou, Group CEO of Unilever Prestige

“One of the key challenges for organizations is how to combine the power of data intelligence and human creativity to deliver the most meaningful value to our customers. Redefining Retail offers very valuable insights and relevant answers to this essential aspect.”
―Greg Hoffman, Former CMO of Nike, Author and Speaker

“In a post-digital era, with customer journeys spanning numerous digital and physical touchpoints, the role of each of these interactions must be distinctive and strategically planned. This book provides valuable perspectives for managers aiming to design a resilient retail marketing strategy for the future.”
―Lucia Marcuzzo, SVP and Managing Director of North Europe at Levi Strauss & Co.

“In challenging times, companies often shift their focus to short-term financial outcomes to safeguard their market share. However, this approach can cause them to lose sight of a fundamental element―the human beings they are designed to serve. The guiding principles outlined by Philip and Giuseppe serve as an effective inspiration for leaders and managers.”
―Mauro Porcini, SVP and Chief Design Officer at PepsiCo

Aus dem Klappentext

While the old real estate adage of, “location, location, location” has long been applied to the world of retail, its relevance is diminishing as the market undergoes rapid and tumultuous transformations. These changes are driven by geopolitical shifts, disrupted market dynamics, heightened competitive pressures, channel fragmentation, and unpredictable consumer behavior. This has been made even more evident by the recent failures of major, established players, to the extent that the business community has often described the situation as a ‘retail apocalypse’.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, celebrated international marketers Professor Philip Kotler and Dr. Giuseppe Stigliano deliver an insightful and hands-on discussion of the new face of retail and consumer brand marketing. In the book, you’ll explore both the mindset required and the actionable strategies for redefining your organization’s operations, processes, and strategy to align better with the entire value chain and emphasize sustainability, diversity, inclusion, employee work policies, and more.

The authors describe the ten critical principles that should guide the actions of your company that hold true whether you work in a start-up, small- to medium-sized enterprise, or a large, established organization. They also discuss the main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution, as well as how to future-proof your marketing strategy with a new customer experience at retailers and consumer brands. You’ll also discover the new opportunities and challenges involved with creating a seamless customer journey in physical, digital, and virtual spaces.

The perfect roadmap to retail and consumer brand marketing for managers, entrepreneurs, investors, and consultants in the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove indispensable to students of management, marketing, and business administration. It’s a must-read guide for anyone with an interest in the evolution of commerce and marketing.