ISBN: 9781259548147 - advertising and promotion: an integrated marketing communications perspective (irwin marketing) (8 Ergebnisse)

Hardback. Zustand: Good. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.…

Hardcover. Zustand: Fair. 11. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardcover. Zustand: Very Good. 11. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9781259548147. …

Zustand: New. &Uumlber den AutorrnrnnProfessor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing f.

Hardcover. Zustand: Brand New. 11 student edition. 896 pages. 10.75x8.45x1.25 inches. In Stock.

Zustand: New. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). . . 2017. 11th Edition. Hardcover. . . . . Books ship from the US and Ireland.…

Buch. Zustand: Neu. Neuware - To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.…