Isbn: 9781259548147 - advertising and promotion: an integrated marketing communications perspective (irwin marketing) (6 Ergebnisse)

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardcover. Zustand: Very Good. 11. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9781259548147. …

Kartoniert / Broschiert. Zustand: New. &Uumlber den AutorrnrnnProfessor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing f.

Hardcover. Zustand: Brand New. 11 student edition. 896 pages. 10.75x8.45x1.25 inches. In Stock.

Zustand: New. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). . . 2017. 11th Edition. Hardcover. . . . . Books ship from the US and Ireland.…